Menu
Amazon Kindle Voyage Rethinks the Reading Experience

Amazon Kindle Voyage Rethinks the Reading Experience

Mat Franco won America's Got Talent

Mat Franco won America's Got Talent

SpaceX and Boeing build manned NASA Spaceships

SpaceX and Boeing build manned NASA Spaceships

Matt Damon is Jason Bourne Again

Matt Damon is Jason Bourne Again

iPhone 6 Reviews are Glowing

iPhone 6 Reviews are Glowing

This Is Going To Be The Best Super Bowl Your Smartphone's Ever Seen

Jan 31 2014, 7:52pm CST | by , in News | Super Bowl

This Is Going To Be The Best Super Bowl Your Smartphone's Ever Seen
 
 

YouTube Videos Comments

Full Story

This Is Going To Be The Best Super Bowl Your Smartphone's Ever Seen

We’ve all seen how fast TV awards shows, series and scandals can ignite millions of Tweets–but sports programs continue to pull in the highest levels of social engagement. So it’s no surprise everyone from Met Life Stadium to Shazam is gearing up for a tidalwave of online activity this Sunday.

Last year, so many live spectators were also recording, commenting on and watching the game on smartphones and tablets that the Mercedes-Benz Superdome in New Orleans had to shut down live streaming at the game.  This year, to give all the live-Tweeters, photo-uploaders and status-updaters at the game a better chance of uninterrupted internet connection, the NFL and Fox Sports will block live streams of the game inside the Met Life Stadium.

The NFL will offer attendees an app with exclusive content, but will not allow users to stream or watch replays at the stadium. It’s only fair to mention that Super Bowl attendees pay thousands to see the game live instead of on a screen, but the decision to restrict streaming to preserve bandwidth makes an interesting statement about how much we rely on smartphone streaming to supplement our offline experiences and how valuable social sharing is to the NFL and to the entertainment industry as a whole.

Even if the stadium is prioritizing outgoing social sharing over streaming, you can be sure viewers at home will have plenty of options for second-screen experiences.

The NFL launched a new mobile app this week, called NFL Now, to accommodate the increase in mobile consumers. The NFL reports seeing a 33% increase in the number of fans watching digital video and a 152% growth in mobile viewership. The app will be promoted on 2 TV ads during the game and will be a resource for fans to connect to even more game-related content. In efforts to stay social, the NFL has also partnered with Twitter to distribute content. No surprise, given that Twitter was mentioned in 26 of the 52 national TV commercials aired during last year’s Super Bowl. Advertisers are very aware that Twitter is where fans go at game time.

Advertisers have traditionally assumed that Facebook carries less weight than Twitter for real-time social sharing: the social media behemoth was mentioned just 4 times in last year’s Super Bowl commercials. Looking to close that gap, Facebook will team with Fox Sports, the game broadcaster, to display Facebook and Instagram posts real-time alongside typical game stats. Facebook is also creating a website to chart user data and comments in real time and encouraging athletes to discuss the game on Facebook.

Shazam will be launching a new interactive timeline feature to highlight the game’s best plays, performances, Tweets, and ads (yes, ads should be included as one of the “bests” of the Super Bowl). Considering the game has always been one of the most-Shazamed events of the year, the company decided to go all in with a collection of features that will enhance the experience: the app will alert 11 million Shazam users who have tagged Bruno Mars or Red Hot Chili Peppers to tune in for performances, users who Shazam Bruno Mars will get exclusive access to music videos and Bud Light’s ad for Cool Twist bottles will feature a world premiere and 500,000 free downloads of Afrojack’s new song, “Ten Feet Tall”.  Shazam will provide users who try to tag even one song from a Super Bowl ad with a list of all the songs played in ads during the broadcast.

Considering a 30-second Super Bowl ad spot costs $4 million, brands are looking to squeeze every drop of consumer interest out of the placements they pay for. Extra engagement on native apps and social media sites is a great way to do it. And, in a democratic turn of events, social media allow brands with smaller advertising budgets to insert themselves in a national conversation at no cost at all. This Sunday is sure to be full of excitement, upsets and touchdowns–and some football, too.

Follow @KATontap on Twitter

Source: Forbes

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Amazon Blazons 3 New Kindle Fire Tablets
Amazon Blazons 3 New Kindle Fire Tablets
Just in time for the shopping season, Amazon is announcing three new Kindle Fire tablets: the Fire HDX 8.9 tablet, the new Fire HD, and the Fire HD Kids Edition.
 
 
Here is a new Jonathan Ivy iPhone 6 Video
Here is a new Jonathan Ivy iPhone 6 Video
Watch below, you will not regret it.
 
 
Avril Lavigne about to divorce Hubby Chad Kroeger
Avril Lavigne about to divorce Hubby Chad Kroeger
The rock starlet, Avril Lavigne is about to divorce her hubby of one year, Chad Kroeger. The two cannot stand each other anymore.
 
 
Sears Offers Pick Up, Return, Exchange from Your Car in Less than 5 Minutes
Sears Offers Pick Up, Return, Exchange from Your Car in Less than 5 Minutes
Sears launched earlier this year a new service that let's you pick up online orders while waiting in the car. Now you can also do returns and exchanges. Will this Work on Black Friday?
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.