Guess who is coming to town? None other than Mila Kunis! The youthful actress is to team up with the legendary brand known as Jim Beam and make ads for the company. Mila will be the brand ambassador and make tours of the United States, Australia and Germany to promote the bourbon whiskey.
The bourbon which has a tradition that goes back to 1795 has been a well-kept family secret for the past seven generations. And it is all set to unroll its advertising and marketing campaign in over 100 countries worldwide. Mila Kunis will of course feature as the center of attention in the Make History series. The finest alcohol deserves the finest female to go along with it as a symbol of beauty that intoxicates.
"Mila's love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History™ campaign make her the perfect partner. Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn't be happier to have her join the Jim Beam family," said Kevin George, senior vice president and chief marketing officer at Beam Inc.
True enjoyment of alcoholic drinks requires finesse. Everything looks good in moderation. And what better way is there to display self-control then by presenting an actress who is the epitome of model behavior. Mila Kunis is to be the poster girl of the brand and she will represent its potency as a mood-enhancer and social-relaxant par excellence.
Several versions of the bourbon whiskey will be featured in the ads that will roll out from the Jim Beam nexus. Meanwhile, the latest ad campaign portrays Mila in a sweater and tight jeans. She visits a Jim Beam distillery and tastes the fine spirits in a snifter.
"As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family," said Kunis.