Online insurance company tries a novel approach to gain attention. They bought the first spot after the Super Bowl game, which saves apparently $1.5 million compared to an in-game spot. Esurance is giving the cash away in a Twitter Sweeps.
The Super Bowl 2014 is finally here today. The Big Game will have the Denver Broncos face-off against the Seattle Seahawks. Besides the game there will be again a huge line-up of Super Bowl ads. Fox managed to charge $4 million on average for 30 second spots. Tons of Super Bowl 2014 Ads have been already released. Watch the best ads in our Super Bowl 2014 Ad Video Gallery.
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So technically this is not a Super Bowl ad. Easurance has bought the first slot after the Big Game coverage. They spin the story in a way that they saved $1.5m by doing that and now one lucky winner will get $1.5 million. Why? Because Esurance lieks ot pass savings on to you. To enter the sweeps you just have to tweet #EsuranceSave30 before 1 a.m. PT on Tuesday (2/4). The fine print on the big give away can be found here.
Actor John Krasinski (The Office) stars in the Esurance commercial. Watch the ad below.
Super Bowl 2014 will take place in New Jersey on February 2. The big game will be played in the Metlife stadium in East Rutherford. It will be the first outdoor, cold-weather Super Bowl. The Broncos will take on the Seahawks. We are bringing you again full coverage of the Super Bowl Ads in our Super Bowl Hub and on Super Bowl Ads for Geeks.
Check out the complete list of Super Bowl 2014 Advertisers and watch the already released Super Bowl 2014 Ads. See also our Celebrity Superbowl Ad Tracker. The likely best Super Bowl 2014 Ad has already been released. Watch the viral sensation commercial now. It is the Budweiser Puppy Love Super Bowl 2014 Ad.
Find all the facts and answers about Super Bowl 2014 in our Super Bowl 2014 FAQs.