Online insurance company tries a novel approach to gain attention. They bought the first spot after the Super Bowl game, which saves apparently $1.5 million compared to an in-game spot. Esurance is giving the cash away in a Twitter Sweeps.
So technically this is not a Super Bowl ad. Easurance has bought the first slot after the Big Game coverage. They spin the story in a way that they saved $1.5m by doing that and now one lucky winner will get $1.5 million. Why? Because Esurance lieks ot pass savings on to you. To enter the sweeps you just have to tweet #EsuranceSave30 before 1 a.m. PT on Tuesday (2/4). The fine print on the big give away can be found here.
Actor John Krasinski (The Office) stars in the Esurance commercial. Watch the ad below.
Super Bowl 2014 will take place in New Jersey on February 2. The big game will be played in the Metlife stadium in East Rutherford. It will be the first outdoor, cold-weather Super Bowl. The Broncos will take on the Seahawks. We are bringing you again full coverage of the Super Bowl Ads in our Super Bowl Hub and on Super Bowl Ads for Geeks.
Luigi Lugmayr Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at email@example.com.
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.