Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Super Bowl

 

Microsoft Super Bowl 2014 Ad Tops Kellogg Super Bowl 2014 Review

The emotional Microsoft Super Bowl ad achieves top rating in the 2014 Kellogg School Super Bowl Advertising Review.

Feb 3 2014, 4:58am CST | by

1 Updates
Microsoft Super Bowl 2014 Ad Tops Kellogg Super Bowl 2014 Review
 
 

YouTube Videos Comments

Recommend Your Tweet as Top Tweet:

Full Story

Microsoft Super Bowl 2014 Ad Tops Kellogg Super Bowl 2014 Review

The Seattle Seahawks won the Super Bowl 2014 . The Seahawks smashed the Broncos with 43 to 8. The Budweiser Super Bowl Ad Puppy Love won the most important Super Bowl 2014 Ad ranking. Watch all Super Bowl 2014 Ads in our Super Bowl 2014 Ad Video Gallery .

Microsoft got top ratings from the renowned Kellogg School Super Bowl Advertising Review. The Microsoft Super Bowl ad showed how software empowers people. Watch the Microsoft Super Bowl 2014 ad again below.

“Microsoft not only led the ranking, it also embodied the inspirational tone of many of the ads this year,” said Tim Calkins, Clinical Professor of Marketing at Kellogg School of Management at Northwestern University. “This sentiment also was reflected in the Cheerios and Heinz ads, both of which elicited the basic good feelings consumers associate with the brands.” 

Unlike other popularity-based reviews, the Kellogg School Super Bowl Advertising Review uses a strategic academic framework known as ADPLAN. The acronym, developed by Kellogg School faculty, instructs viewers to grade ads based on Attention, Distinction, Positioning, Linkage, Amplification and Net equity. See the full report .



Super Bowl 2014
is history and it ended with a historic win of the Seattle Seahawks. The big game will be played in the Metlife stadium in East Rutherford. It was the first outdoor, cold-weather Super Bowl but not the coldest in history. Watch all Super Bowl 2014 commercials in our Super Bowl 2014 Ad Gallery . Check out the complete list of Super Bowl 2014 Advertisers .

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

Samsung To Launch Gear VR Virtual Reality Headset At IFA 2014
Samsung To Launch Gear VR Virtual Reality Headset At IFA 2014
Virtual reality is the new craze in the gaming and tech world, and now an unexpected VR challenger may launch sooner than anyone expected. According to a report from SamMobile.com, Samsung will announce and launch its...
 
 
Mick Jagger Blamed for Historic Brazil World Cup Loss
Mick Jagger Blamed for Historic Brazil World Cup Loss
Poor Mick Jagger. The Rolling Stone is getting blamed for the extreme Brazil loss against Germany.
 
 
World Cup Scalping Suspect Arrested in Brazil
World Cup Scalping Suspect Arrested in Brazil
A chief executive of a Swiss hospitality and ticketing company was arrested on July 7 for his alleged involvement in World Cup ticket scalping.
 
 
The Simple Secret To the Apple Marketing Success
The Simple Secret To the Apple Marketing Success
Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. — Antoine de Saint-Exupéry, 1939 When did marketers start assuming that the way to stand out amidst loud and...