Feb 3 2014, 4:58am CST | by Luigi Lugmayr
The Seattle Seahawks won the Super Bowl 2014. The Seahawks smashed the Broncos with 43 to 8. The Budweiser Super Bowl Ad Puppy Love won the most important Super Bowl 2014 Ad ranking. Watch all Super Bowl 2014 Ads in our Super Bowl 2014 Ad Video Gallery.
Microsoft got top ratings from the renowned Kellogg School Super Bowl Advertising Review. The Microsoft Super Bowl ad showed how software empowers people. Watch the Microsoft Super Bowl 2014 ad again below.
“Microsoft not only led the ranking, it also embodied the inspirational tone of many of the ads this year,” said Tim Calkins, Clinical Professor of Marketing at Kellogg School of Management at Northwestern University. “This sentiment also was reflected in the Cheerios and Heinz ads, both of which elicited the basic good feelings consumers associate with the brands.”
Unlike other popularity-based reviews, the Kellogg School Super Bowl Advertising Review uses a strategic academic framework known as ADPLAN. The acronym, developed by Kellogg School faculty, instructs viewers to grade ads based on Attention, Distinction, Positioning, Linkage, Amplification and Net equity. See the full report.
Super Bowl 2014 is history and it ended with a historic win of the Seattle Seahawks. The big game will be played in the Metlife stadium in East Rutherford. It was the first outdoor, cold-weather Super Bowl but not the coldest in history. Watch all Super Bowl 2014 commercials in our Super Bowl 2014 Ad Gallery. Check out the complete list of Super Bowl 2014 Advertisers.
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at email@example.com.
blog comments powered by Disqus
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.
Read more about The Geek Mind.
News | Quotation | Human Interest | Super Bowl | Television commercials | National Football League | American Football League | Super Bowl XLI | Kellogg | American football in the United States | Super Bowl 2014 | Seattle Seahawks