The emotional Microsoft Super Bowl ad achieves top rating in the 2014 Kellogg School Super Bowl Advertising Review.
The Seattle Seahawks won the Super Bowl 2014. The Seahawks smashed the Broncos with 43 to 8. The Budweiser Super Bowl Ad Puppy Love won the most important Super Bowl 2014 Ad ranking. Watch all Super Bowl 2014 Ads in our Super Bowl 2014 Ad Video Gallery.
Microsoft got top ratings from the renowned Kellogg School Super Bowl Advertising Review. The Microsoft Super Bowl ad showed how software empowers people. Watch the Microsoft Super Bowl 2014 ad again below.
“Microsoft not only led the ranking, it also embodied the inspirational tone of many of the ads this year,” said Tim Calkins, Clinical Professor of Marketing at Kellogg School of Management at Northwestern University. “This sentiment also was reflected in the Cheerios and Heinz ads, both of which elicited the basic good feelings consumers associate with the brands.”
Unlike other popularity-based reviews, the Kellogg School Super Bowl Advertising Review uses a strategic academic framework known as ADPLAN. The acronym, developed by Kellogg School faculty, instructs viewers to grade ads based on Attention, Distinction, Positioning, Linkage, Amplification and Net equity. See the full report.
Super Bowl 2014 is history and it ended with a historic win of the Seattle Seahawks. The big game will be played in the Metlife stadium in East Rutherford. It was the first outdoor, cold-weather Super Bowl but not the coldest in history. Watch all Super Bowl 2014 commercials in our Super Bowl 2014 Ad Gallery. Check out the complete list of Super Bowl 2014 Advertisers.