IBM sees big opportunity in helping big enterprises and Small and Medium Sized Businesses (SMBs). It’s investing $1.5 billion to boost its cloud storage services. And as of February 4, IBM is partnering with Waltham, Mass.-based Actifio, a fast-growing provider of so-called copy data management technology that boosts data storage efficiency for enterprises and SMBs.
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The problem is easy to understand but hard to solve. Companies traditionally make separate copies of their critical data for each purpose. They make different copies of their corporate data for various purposes such as application development, testing, analytics, and data retrieval.
And as the amount of data that companies store increases every day, the cost of maintaining all these distinct copies escalates. CFOs are increasingly demanding that IT executives find a way to rein in these costs.
And through an appliance coupled with software, Actifio has developed a way to do that. It offers companies the ability to store one so-called golden copy of its data and to use it for these purposes without creating different copies.
As a result, Actifio enables IT executives to meet the demands of CFOs to handle the corporate need to manage its growing pool of data while controlling the upward growth of operating and capital expenditures for IT equipment and software required to store it.
IBM has been working with Actifio for several years and is now ready to launch a managed cloud storage service called IBM SmartCloud Data Virtualization (SCDV) that ”will enable customers to decouple their application data from their physical infrastructure, improving business resiliency, agility, and the ability to move more seamlessly into the cloud,” according to Laurence Guihard-Joly, General Manager for IBM’s Business Continuity and Resiliency Services.
IBM is seeking to resond to the concerns of top executives — such as CFOs and CTOs. As Guihard-Joly explained in a February 3 interview, “There is an explosive of data storage in the enterprise. Productino data is used for many purposes in cluding development, testing, anaytics, and recovery.
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