Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Technology News

 

The Apple 'SuperBowl Ad' That Didn't Air Honors The Macintosh At 30

1 Updates
The Apple "SuperBowl Ad" That Didn't Air Honors The Macintosh At 30
 
 

Comments

Full Story

The Apple 'SuperBowl Ad' That Didn't Air Honors The Macintosh At 30

With the Macintosh turning 30 in January, it wasn’t too far-fetched to think that Apple, which launched its desktop computer with one of the most famous SuperBowl ads of all time, might use game day to pay homage to the machine.

Apple didn’t air an ad during yesterday’s game, but it did in fact come up with new commercial to honor the Mac — and it was considering playing the ad during the SuperBowl, according to Adweek, citing sources.

Apple posted the ad on its YouTube channel this morning, calling it “A story 30 days and one year in the making.” It also posted a behind-the-scenes, making of the ad video. The minute-and-a-half long commercial was filmed in one day — Jan. 24, which is 30 years after the Mac was introduced by Apple co-founder Steve Jobs at a shareholder meeting down the road from the company’s headquarters in Cupertino, California. It was filmed using iPhones, with video footage from the 15 locations selected on five continents “beamed in real time via satellite or cellular signal to a command center in Los Angeles. Which is how one director could be on location at 15 shoots simultaneously.”

Here’s Apple’s recap of how the ad come together:

“On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality,” Apple says in a post on its website.

“From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.”

Adweek compares Apple’s commercial  to the one that Microsoft aired during the SuperBowl. “The Microsoft ad tugs at the heartstrings more, and its less self-congratulatory in some ways. But the Apple ad has the more direct through line to the products and what they’ve accomplished. Watching the Microsoft ad, you’re told that Microsoft is making the world a better place. Watching the Apple ad, you’re simply reminded that Apple already has.”

Here’s the Microsoft ad, which has nearly 1.4 million views. Apple’s ad has so far been viewed less than 200,000 times. Let’s see what those numbers look like in the next few days.

And here’s Apple’s original SuperBowl ad from 1984, just because.

Source: Forbes

 

iPad Air Giveaway. Win a free iPad Air.

You Might Also Like

Updates


Sponsored Update

Update: 1

Centurion Corp acquires Penang land to develop workers dorm

Source: The Edge Singapore

Centurion Corporation said it has agreed to acquire a piece of land located at Seberang Perai Selatan in Penang, Malaysia, for RM6.3 million ($2.45 million). This marks the group’s first acquisition in another state of Malaysia outside of Johor. Read more... ...
Source: The Edge Singapore   Full article at: The Edge Singapore Aug 12 2014, 9:21am CDT
 


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Ashley Tisdale did Ice Bucket Challenge with Zac Efron
Ashley Tisdale did Ice Bucket Challenge with Zac Efron
Actress Ashley Tisdale took the ice cold viral challenge together with Zac Efron. Watch the video below.
 
 
Thigh Bone Spotted on Mars
Thigh Bone Spotted on Mars
A photo of the Mars rover went viral as it shows something that looks like a thigh bone. See the photo below.
 
 
Kelly Ripa takes on the ALS Ice Bucket Challenge with Hubby
Kelly Ripa takes on the ALS Ice Bucket Challenge with Hubby
Kelly Ripa and her hubby, Mark Consuelos, took on the ALS Ice Bucket Challenge. She also nominated her three children as the next participators in the awareness raiser.
 
 
Apple iPhone 6 Display Delay creates New Hurdles
Apple iPhone 6 Display Delay creates New Hurdles
Display screen delay and related problems in the Apple iPhone 6 has created new hurdles for the suppliers of the company.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.