Menu
Jeff Goldblum Stars in funny GE Link Ad

Jeff Goldblum Stars in funny GE Link Ad

iPhone 6c is possible as iPhone 5c Sales Surge

iPhone 6c is possible as iPhone 5c Sales Surge

Pee-Wee Herman stars in New TV on the Radio Video

Pee-Wee Herman stars in New TV on the Radio Video

Windows 10 Preview Download Release is Today

Windows 10 Preview Download Release is Today

William Shatner and Leonard Nemoy to Star in New Volkswagen e-Golf Commercial

William Shatner and Leonard Nemoy to Star in New Volkswagen e-Golf Commercial

37Signals No More - Changes Name To Basecamp And Drops All Products But Its Namesake

Feb 5 2014, 2:36am CST | by , in News | Technology News

 
 

YouTube Videos Comments

Full Story

37Signals No More - Changes Name To Basecamp And Drops All Products But Its Namesake

37Signals has always been a different sort of a company. 15 years of existence has seen it launch a plethora of products and also create (and later open source) the immensely popular Ruby on Rails development framework. They’ve written books, blogged extensively and generally done things different to what we’d expect of a fast growing technology company.

It’s interesting to compare 37Signals with Atlassian, a not entirely dissimilar company that makes tools for developers. But while Atlassian has grown to several hundred people, attracted VC money and talk of an impending IPO, 37Signals is still, after all this time, a 43 person shop.

So doing things differently is well and truly in the DNA of the company. And so it is today with the surprise announcement that 37Signals is changing its name (to Basecamp, it’s most successful commercial product) but, more importantly, dropping all its products other than Basecamp.

In a blog post announcing the move, CEO Jason Fried claimed that all those different products, combined with a small team, have made things a bit scattered. Alongside that Fried clearly enjoys working with a small team:

…we’ve always enjoyed being a small company. Today we’re bigger than we’ve ever been, but we’re still relatively small at 43 people. So while we could hire a bunch more people to do a bunch more things, that kind of rapid expansion is at odds with our culture. We want to maintain the kind of company where everyone knows everyone’s name. That’s one of the reasons why so many of the people who work at 37signals stay at 37signals.

So today that all ends. All 43 staff will be solely focused on Basecamp the product – helping to support and grow the customer base (which already sits at a healthy 15 million customers).

In terms of what it means to the other products (in particular Campfire and Highrise), Fried advises that short term nothing will happen but that long term they will either spin them off into separate companies, sell the products outright or continue supporting existing customers indefinitely (but not take on new customers). According to Fried Campfire and Highrise will likely sell for single digit and tens of millions respectively and there are already discussion occurring with interested parties about acquisition potential.

It’s a ballsy decision – they’ve potentially created a fire-sale situation for their products, alongside some potential disquietude from customers – that said, 37Signals as it was known has always made strange decisions that they’ve been able to make work. Perhaps this is another one of those times.

In some ways its a sad day for 37Signals. but at the same time it’s an exciting day for the new Basecamp company. Onwards and upwards.

Source: Forbes

 

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Alyssa Milano Quits Mistresses
Alyssa Milano Quits Mistresses
Fans of the ABC show Mistresses need to be strong now. Alyssa Milano is leaving the just renewed show.
 
 
Bethenny Frankel rumors: Ex-cast member returning to &#039;RHONY&#039;?
Bethenny Frankel rumors: Ex-cast member returning to 'RHONY'?
She already has a multi-million dollar empire selling Skinnygirl products, so why is Bethenny Frankel "returning" to Real Housewives of New York?
 
 
Shay Mitchell Breaks Up With Boyfriend Ryan Silverstein
Shay Mitchell Breaks Up With Boyfriend Ryan Silverstein
Pretty Little Liars' star Shay Mitchell and Ryan Silverstein break up after one year.
 
 
Jackie Chan might be coming to your TV Screens for Rush Hour
Jackie Chan might be coming to your TV Screens for Rush Hour
Brett Ratner is in talks with Warner’s TV division to turn the Rush Hour series into a TV show. Bill Lawrence will be the runner for the show and we can anticipate a hearty good cop time on the show. The question is whether Jackie Chan and Chris Tucker will be reprising their roles as Lee and Carter on the TV show?