Wearable devices that measure our every step, heart rate, and calories like the Jawbone UP, FitBit and Atlas Wearables, and smart watches that act like our smartphones, like the Samsung Galaxy Gear and the much-anticipated iWatch are everywhere these days. Wearables are gaining popularity by the minute, as they were all the rage at this year’s Consumer Electronics Show (CES). Right now, most of the fitness wearables on the market have the same black rubber bracelet look – which is typically fine for men. My question is, if women are going to start wearing these devices on a daily basis, shouldn’t we have more “fashion forward” options available?
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Some of the big fashion/technology news to come out of CES is that Tory Burch announced that she is collaborating with FitBit to design an exclusive collection for them, in which her trademark prints will be incorporated onto the device. This begs the question: how will wearable technology start to evolve from a style and fashion perspective? Will more designers start to jump on the bandwagon and collaborate with technology companies? It certainly seems likely.
This will be an interesting discussion moving forward, so stay tuned for more trends on wearables and how they will adapt to fit women’s fashion needs. In the meantime, I’ve taken my Jawbone UP and provided some ways to style this device to make it a little more interesting and fashion forward. The best way to do this is by playing around with different rings, bangles and bracelets to give the device different looks. You can dress it up with flashy gold pieces, or keep it casual with beads and wrap bracelets.
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