Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News

 

HTC Aims for the Low End Market to Drive Profits

HTC plans to target low and mid range smartphone buyers

Feb 10 2014, 11:13am CST | by

11 Updates
HTC Aims for the Low End Market to Drive Profits
Reuters
 
 

YouTube Videos Comments

Full Story

HTC Aims for the Low End Market to Drive Profits

HTC has taken a beating at the hands of Apple and Samsung in the smartphone market. Apple and Samsung together land the majority of all smartphone buyers in many parts of the world. That leaves little behind for the rest of the companies out there like HTC to live on.

HTC has been having a hard time competing in the high-end smartphone market. The company recently announced that it would begin targeting the low end and mid-range market for smartphones. HTC wants to sell more mid and low end devices and says that it missed the mid range market in 2013 reports Reuters.

That doesn't mean that HTC will cede the high-end market to competitors. The company is also working on a new high-end device.

"The problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market," said co-founder and Chairwoman Cher Wang told Reuters.

HTC plans to sell devices in the $150 to $300 range in emerging and developed markets. The company will also target the high-end segment with deices selling for over $600. HTC has no plans to get into the very low-end market.

HTC executives hope to boost smartphone sales this year with better marketing. Wang says that HTC didn’t market well last year. HTC execs believe that selling more low-end phones could make up a difference compared to high-end phones. Overall profitability is expected to grow thanks to more low-end sales. The problem HTC faces is that Samsung and Apple target the same low and mid-range markets with products that are typically more popular.

 

You Might Also Like

Updates


Sponsored Update

Update: 11

HTC reignites the mid-market with 2014 HTC desire portfolio, now available in the UAE

Source: AME Info

HTC, a global leader in mobile innovation and design, has unveiled its new HTC Desire 816 – which comes with single and dual SIM cards – as part of its ambitious 2014 mid-range portfolio. The HTC Desire™ 816 distils elements of the internationally-acclaimed design DNA of HTC’s flagship HTC One® family, with a vibrant, modern […] ...
Source: AME Info   Full article at: AME Info 2 days ago, 6:42am CDT
 


Advertisement


Update: 10

Alleged Schematic Shows iPhone 6 Coming with 1GB of RAM

Source: Mac Rumors

Apple's forthcoming iPhone 6 may sport 1 GB of RAM, according to a leaked schematic shared by Chinese Apple repair firm GeekBar (Google Translate, via G for Games). The chart is said to come from an internal supply chain source, however it is unknown if the schematic is intended for the 4.7-inch or 5.5-inch iPhone 6. If the chart is indeed legitimate, the iPhone 6 would join the iPhone 5, iPhone 5s, and iPhon ...
Source: Mac Rumors  Full article at: Mac Rumors 2 days ago, 5:45am CDT
 

More From the Web

Update: 9

HTC One M8 European Variant Receives 2.22.401.5 Update with Improved GPS Performance

Source: IBTimes UK

HTC has released Android 4.4.3 2.10.720.1 firmware for One M ...
Source: IBTimes UK   Full article at: IBTimes UK 3 days ago, 6:47am CDT
 

Update: 7

More images of the upcoming HTC Windows Phone appear online

Source: Cool Smart Phone

A few questions for you all this morning. Do you know what the HTC One M8 looks like? Do you know what Windows Phone 8.1 looks like? Can you imagine what the two combined look like? No well you in for treat now, as some high resolution images of the upcoming HTC One M8 with Windows Phone have appeared. As expected they look nice. The HTC One M8 will more than likely have the same spec as the Android version. Fi ...
Source: Cool Smart Phone   Full article at: Cool Smart Phone 4 days ago, 3:01am CDT
 

Update: 6

Updated: Sony Xperia Z3 release date, news and rumors

Source: Tech.co.uk

Release date, price, display and designSony is serious about becoming a heavy weight smartphone player. While most companies are content with releasing one flagship each year, Sony has started bringing a new one out every six months or so.As the Sony Xperia Z2 hit shop shelves early this year we're already looking ahead to what Sony will launch next, namely the Sony Xperia Z3 (or we're guessing that's what it will be called anyway) and we might not have long to wait ...
Source: Tech.co.uk   Full article at: Tech.co.uk 4 days ago, 8:52am CDT
 

Update: 5

Samsung Galaxy Alpha, Sony PlayStation TV, Alienware Alpha, Skully smart helmet: Gadget digest

Source: Fifth Gear

This week has seen some brilliantly cool gadgets, including the latest all-metal Samsung Galaxy Alpha smartphone. Throw in a couple of phablets, a smart motorcycle helmet and a Pi-powered camera, and there’s lots to catch up on. So read on for our weekly roundup, where we’re looking at the biggest and best stories of the week! Super-smart Smartphones! Samsung smartphones have always walked the walk when it comes to ...
Source: Fifth Gear   Full article at: Fifth Gear 4 days ago, 8:30am CDT
 

Update: 4

HTC unveils entry-level HTC Desire 516 and Desire 616

Source: AME Info

HTC, a global leader in mobile innovation and design, has unveiled two new entry-level handsets, designed to make life easier in numerous ways. The HTC Desire 516 and Desire 616 both offer high-quality 5-inch screens and powerful processing with dual-SIM support and excellent imaging capabilities at an affordable price, making them ...
Source: AME Info   Full article at: AME Info 5 days ago, 7:47am CDT
 

Update: 3

Hands-on review: Samsung Galaxy S5 Mini

Source: Tech.co.uk

Introduction, design and displayThe Samsung Galaxy S5 Mini was quietly announced via press release at the beginning of July, and it's now finding its way into stores around the world, so how does the pint-sized smartphone shape up?As far as design goes there's no mistaking this is a close relative to the Samsung Galaxy S5, with the S5 Mini sporting the familiar ribbed faux-metal band around its circumferen ...
Source: Tech.co.uk   Full article at: Tech.co.uk 6 days ago, 10:56am CDT
 

Update: 2

Forget plastic, meet Samsung's full-metal jacket Galaxy Alpha

Source: Fifth Gear

While Samsung’s teased its next big reveal for September, the South Korean phone giant has skipped the formalities for its latest surprise announcement. Meet the Samsung Galaxy Alpha, the latest handset from the company that nixes the plastic fantastic construction of the past and shows off exactly what we’d expect from a next-gen handset. Has your Galaxy S5 just become old news? Samsung’s just revealed its future w ...
Source: Fifth Gear   Full article at: Fifth Gear 6 days ago, 8:43am CDT
 

Update: 1

Early view: Samsung Galaxy Alpha vs Galaxy S5 Mini vs iPhone 5S vs Xperia Z1 Compact

Source: TechRadar UK

Samsung Galaxy Alpha vs the worldApple has long argued for the merits of a smartphone you can use one-handed, that's why the iPhone 5S grew taller, but not wider. The idea of a scaled down flagship isn't alien to the big Android OEMs, but Sony is the only one so far to avoid scaling down the specs when it shrank the phone, which is why the Xperia Z1 Compact is the current king of smaller Android smartphones.But wa ...
Source: TechRadar UK   Full article at: TechRadar UK 1 week ago, 6:32am CDT
 

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Leading our review center, Shane McGlaun (Google) knows technology inside out. His extensive experience in testing computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
Shane can be contacted directly at shane@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

Black Friday 2014 is in 99 Days
Black Friday 2014 is in 99 Days
We just past the 100 days mark until Black Friday 2014.
 
 
Eva Longoria Gets a Whiff of the Sweet Smell of Success
Eva Longoria Gets a Whiff of the Sweet Smell of Success
The Desperate Housewives starlet got a whiff of the sweet smell of success recently. She is a very capable actress and celebrity par excellence.
 
 
Miranda Kerr Vehemently Denies Pregnancy Rumors
Miranda Kerr Vehemently Denies Pregnancy Rumors
Miranda Kerr has vehemently denied any rumors of her pregnancy with a second child and that too by the Aussie billionaire James Packer.
 
 
Bill Cosby expatiates on Sex and the Facts of Life
Bill Cosby expatiates on Sex and the Facts of Life
The famous comedian and entertainer, Bill Cosby expatiated on sex and the facts of life on the Tonight Show with Jimmy Fallon.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.