If you are a fan of beer, I can’t think of much worse than being thirsty, having a fully stocked beer fridge in front of you, and not being able to get into it. Molson Canadian is a beer brand that is big with our friends to the north. The company recently constructed a beer fridge that annoyed and amused at the same time.
The company made several beer fridges that will only open for Canadians. To be sure only Canadians could open the fridge, you had to scan a passport. The fridges were placed in several European cities and in some rather strange rural locations it seems.
In at least one location, a Canadian stepped up, opened the fridge and let everyone have access to the frosty beer inside. What a nice guy, this is why people love Canadians, Justin Beiber aside obviously. Molson Canadian took the footage of people fiddling with the beer fridges and used it to cobble together a 90-second video.
The video, or at least part of it, played in Canada during the Stanley Cup finals. The large red beer fridge had the Canadian maple leaf on it and a slot for scanning the passport. I wonder how many of those fridges were left fully stocked because no Canadian happened by. I can only imagine the heartache of people that weren't Canadian when the fridge wouldn't open and no Canadians were there to help. The project was set up by ad agency Rethink for Molson reports AdWeek.
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