Apple Incorporated is planning some new products for the future. An Apple TV set top box may be there somewhere in the pipeline. At least that is the way it is according to Tim Cook.
The rumors are rife that Apple has a little something in store for its clientele. The fact that this surprise may be an Apple TV set top box makes the revelation even more pleasant. Yet there have been hurdles along the way.
Steve Jobs brainchild has taken part in several negotiations with cable companies. CBS and Disney figure among these big shot organizations. They have left Apple shipwrecked though and Time Warner, Comcast and DirecTV have entered to fill the vacuum.
Apple is willing to go where its ambition will take it. A re-designed Apple TV is in the works. And the high tech firm will do all that lies in its power to make this future gadget a possibility.
Especially, among the parties that are being courted, Time Warner Cable is the top contender for lending Apple a helping hand. The battle to gain rights to television content is what Apple is currently fighting for. This goes in line with Steve Jobs original idea that television should be revolutionized via the services of Apple.
But all this lies in the days which are yet to come. The delay may last until the current year ends. Or it could occur as soon as two or three months from now. It all depends on striking a deal with Time Warner Cable.