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New Flappy Bird game seeks to trademark original game

Feb 19 2014, 2:12am CST | by , in News | Gaming

New Flappy Bird game seeks to trademark original game

Flappy Bird was abandoned by its developer and eventually removed from Google Play and the App Store. Now, sneeky developers are trying to trademark the game. One company believes that they will win.

Dong Nguyen's Flappy Bird game was highly addictive that the developer had to remove it for good on Google Play and the App Store.

It was so addicting that a teenager from Chicago killed his own brother for scoring higher in the game. Gamers from all over the world reacted to Nguyen's decision. He even received death threats and suicide tweets.

With Nguyen out of the picture, other developers are trying to seize the opportunity by seeking to trademark the game. According to Phandroid, new trademark filings from about seven businesses have been submitted to the United States Patent and Trademark Office (USPTO).

The seven entities were identified as the following: Olaes Enterprises Inc, Adore KV Inc, Neal Blaak and Alexander Prevoteau, Mad Engine Inc, Mobile Media Partners, Gabriel Joseph Harkham, Olaes Enterprises Inc, and Jamal Aminy.

Phandroid noted that the earliest applicants are Olaes Enterprises Inc (applied on February 4th), Adore KV Inc (applied on February 9th), and Neal Blaak and Alexander Prevoteau (also applied on February 9th). Adore KV Inc., and Neal Blaak and Alexander Prevoteau, have a bigger chance of winning since Olaes Enterprises Inc only filed for the rights to the name, which will be used on apparel and accessories.

Adore KV Inc. is operating under the name "OneClick Studios." The three-man company is now based in San Francisco.

In an interview with Phandroid, OneClick founder Mark Li said that he is confident that the Flappy Bird name will be awarded to his company. Li believes that their filing under USPTO section 1b (intent of use in commerce) is a big factor. OneClick has also managed to submit their own Flappy Bird version into Google Play and the App Store.

Phandroid was able to play with OneClick's version and was surprised at how smooth it was. It’s Flappy Bird, except a bit more sharp, polished and fluid than even the original was, Phandroid's Quentyn Kennemer said. Their version even integrates with Google Play Games services, which is nifty for tracking achievements and comparing scores in the leaderboard.

 

If all goes well, OneClick is planning to offer the game for free, although ads will be implemented. Li says that they are still waiting for the game to be approved by Apple and Google. Check out their version below.

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