Sony SmartBand SWR10 debuts at MWC 2014, hits market in March

Feb 24 2014, 11:51am CST | by , in News | MWC

Sony SmartBand SWR10 debuts at MWC 2014, hits market in March

Sony SmartBand lets you track your life

Sony has unveiled a new wearable device at MWC 2014. The wearable device is called the SmartBand SWR10. Sony plans to launch the SWR10 in March in over 60 markets around the world. The band is designed to work with the Lifelog application that will also launch in March.

“At CES 2014, I introduced SmartWear Experience as representing emotion as well as motion – moving, and being moved” said Kunimasa Suzuki, President and CEO, Sony Mobile Communications. “Now we can reveal exactly what this means, as we bring our first products to market this spring – SmartBand and its innovative core extend beyond fitness tracking, to add colourful, fun entertainment experiences to users’ lives. Entertainment is a part of Sony’s ethos – it’s our culture.”

The Lifelog application runs on Android smartphones and allows you to see places you visited, music you listened to, games you played, and books that you read in a visual interface. The SmartBand connects to a smartphone via Bluetooth or NFC tech.

The SmartBand is IP57 waterproof and has a microUSB port for charging. It comes in black and other colors to suit your style. The SmartBand has a Life Bookmark key to let you mark when something cool is going on. The band has a removable core unit that feeds data to the smartphone. The watch supports Android 4.4 and later devices and uses Bluetooth 4.0 LE. It has three LED indicators and the wrist straps are sold separately in nine colors. Pricing is unknown at this time.

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