We have a new app announcement from Disney which allows you to play iTunes purchases in-app. The idea has come from the store sheet released by Apple least year which gave an option to the developers to offer sell things like music and movies inside their apps without making you leave and head to iTunes. Now this same concept has been taken a step further by Disney and has been incorporated into the new Movies Anywhere app. This new app will allow you to purchase and play all the new Disney movies within the app but at the same time users of this app will also be allowed to stream Disney content which they have already purchased from the iTunes. This eliminates the need to download the content all over again.
Once the app has been notified that you have purchased a certain Disney movie, you will be able to stream it on your iOS device or on your home computer. The already purchased movies can be accessed from the iTunes library and can be streamed onto the iPhone or the iPad without the Disney app. Using Airplay you can also play the content on your TVs. For accessing the app, all you have to do is log in with with your Disney and iTunes account information and the Disney movies which you have purchased earlier will be brought to you automatically.