Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Technology News

 

Photo App EyeEm Partners With Getty Images To Sell User Photos

2 Updates
Photo App EyeEm Partners With Getty To Sell User Images
Photo Credit: Forbes
 
 

YouTube Videos Comments

Full Story

Photo App EyeEm Partners With Getty Images To Sell User Photos

EyeEm, one of the Hottest Global Startups Of 2013, has just announced that it will be partnering with stock photography site Getty Images to distribute photographs taken by EyeEm’s mobile users. The move comes after EyeEm launched its marketplace, an in-app feature that allows photographers to opt-in and make their images available for use in advertising campaigns.

“We are aware it is difficult to scale distribution on your own - we have solved that problem from day one,” explained Florian Meissner, cofounder and CEO of the Berlin-based photo app.

EyeEm has already licensed user-generated images to  companies including Lufthansa and RedBull.EyeEm users can now make their images available for licensing on Getty Image platforms, including iStock. Photographers will split revenue 50/50 with EyeEm, just as they would if they were to sell through the EyeEm Marketplace. The financial details of EyeEm’s partnership with Getty are undisclosed.

Founded in 2011, EyeEm had just 1 million users in January 2013, growing to 10 million photographers by the end of the year. Meissner’s cofounders, Lorenz Aschoff, Ramzi Rizk and Gen Sadakane, have some unlikely suspects to thank for their newfound popularity. A group of high school and college students in Texas adopted the app in February 2013, spreading its popularity on Twitter. By July, EyeEm was gaining a million new users a month,  announcing it closed a $5 million Series A round with plans to monetize by becoming the go-to for mobile crowd-sourced images.

“The goal is really, in the next couple of weeks, to turn out the first million to our users,” said Meissner.

As for privacy concerns, Meissner emphasized that users must opt-in to monetize their photos:”We are not forcing anyone to sell photos,” explained Meissner. “Everybody will be able to continue to use EyeEm only and  share images within EyeEm or on another platform without having them sold.”

And what about the privacy of subjects, who might appear in portraits taken by EyeEm users and sold to Getty?

“We’ve developed a very simple process which is mobile compatible to get  releases from the friends, families, models they are shooting, guaranteeing that it is actually rights-managed.”

Of course, the test is whether EyeEm users take to selling their photos. Meissner says, so far, so good: “With the people we invited, all of them opted in with most of their photos.”

“A mobile photographer does not get into Getty – we help those guys.”

As of December 2013, EyeEm had 25 staff. They have raised $6 million to date.

Follow me on Twitter @natrobe.

The Hottest Global Startups Of 2013

Source: Forbes

 

iPad Air Giveaway. Win a free iPad Air.

You Might Also Like

Updates


Sponsored Update

Update: 2

EyeEm Acquires Computer Vision Startup Sight.io To Make Photo Search And Discovery Better (Sarah Perez/TechCrunch)

Source: Techmeme

Sarah Perez / TechCrunch: EyeEm Acquires Computer Vision Startup Sight.io To Make Photo Search And Discovery Better  —  Berlin-based photo-sharing platform EyeEm has acquired a smaller computer vision startup called Sight.io, both companies are announcing today.  As a ...
Source: Techmeme  Full article at: Techmeme Aug 15 2014, 1:15pm CDT
 


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Ronda Rousey to fight Gina Carano; appears at The Expendables 3 Premiere
Ronda Rousey to fight Gina Carano; appears at The Expendables 3 Premiere
Ronda Rousey plans to fight Gina Carano in her next match in the ring. And Arnie and Sly ogled her at the moment when the premiere of The Expendables 3 was taking place.
 
 
Windows Phone 9 Hits Developers for Christmas
Windows Phone 9 Hits Developers for Christmas
Windows 9 is supposed to be unveiled end of September. The new Windows Phone 9 OS is rumored to arrive for developers in December.
 
 
Martina Hingis makes a Comeback to the Game
Martina Hingis makes a Comeback to the Game
The tennis champ, Martina Hingis made a comeback to the game recently. She will play in the doubles match for the U.S. Open.
 
 
IFA 2014: Samsung Gear 3 Smartwatch has Cellular
IFA 2014: Samsung Gear 3 Smartwatch has Cellular
Samsung is rumored to unveil the new Galaxy Gear 3 smartwatch along the Galaxy Note 4 phablet at the IFA 2014 next month. The new Gear 3 is supposed to have cellular network connectivity.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.