A new viral Youtube video is born over night. First Kiss by director Tatia Pllieva has run up 21 million views in 24 hours. The tag line says: We asked 20 strangers to kiss for the first time. This is an intriguing setup. Most viewers might miss the fact that this is a commercial for a fashion label called WREN Studio and the strangers are actually actors, models, performers and some are celebs.
The video is still very emotional and touching. The core of the setup is still true. They are strangers and the kiss for the first time. Because they are "professionals" it actually results into something that has quality and is not a mess.
Fashionista has some background on how the First Kiss video came about.
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