Duck Dynasty makes for some practical entertainment as the bearded hunters go after wildlife which is documented live on television. It is reality TV in the raw and sure has the audience glued to the screen.
Now the gang of four men and two women are taking their rifles and guns to a worthier cause: college football. Termed the Independence Bowl, this game is sponsored by the Duck Dynasty outdoorsman empire.
The NCAA bowl season is on and these rough and tough men and their loyal females are willing to give it a go. The Duck Commander brand has found a new venue that will come in handy.
College football is quite a popular deal that is a favorite with previous players of the game and fans to boot. As for the Independence Bowl, it is all about the customs and culture of the United States.
"College football is very important to us, both as fans and former players. The Independence Bowl is what college football is all about: It has great tradition and it’s all-American,” said Willie Robertson.
The obvious patriotic connection of this seasonal bowl game with the military and its venue of Louisiana make it the ideal connection for Duck Dynasty.
The members of Duck Dynasty want to lend their brand experience to the Independence Bowl. It will create camaraderie and a fan following that will have been worth it. No time period has been set for the seasonal game.
But it will occur in 2014. That’s for sure. It will be a sports extravaganza alright. And Duck Dynasty, which has undergone highs and lows in recent times, may be in for an ultimate high via this sponsorship deal.
"The Independence Bowl Foundation and this community are thrilled to have Duck Commander as our new title sponsor, and we’re honored they’ve chosen to place 'Independence' back in the bowl’s name,” said incoming bowl chairman Paul Pratt.
The sports gear that the hunting family use will get even greater publicity thanks to the bond signed between the two cultural phenomena. And patriarch Phil will finally be redeemed after his brush with controversy when he condemned homosexuality as a sin in a GQ interview a couple of months ago.