Starbucks' mobile app update will be in effect from 19th March
The Starbucks' mobile app is being updated on the 19th of March and good news for the iPhone users, they are not only having the old option of ordering their fresh latte from their phone but a new feature added in the app will let them tip their barista for it. The coffee giant is bringing in the concept of digital tipping for the first time through their mobile app which will also be made easier to navigate after the update.
A new "Shake to Pay" feature on the app is for the convenience of the customers and with this you can load your Starbucks card up from anywhere in the app in an instant. After you have made your payment, a push service allows you to drop in a small amount somewhere between 50 cents and $2 in the virtual tip jar of the coffee chain. These tips are flexible and allow for adjustments till after 2 hours of leaving and you can have a record of all your transactions in forms of digital receipts.
The mobile app is extremely important for the coffee chain and it is a convenient and fast medium of ordering for the customers. It has been stated by the Chief Digital Officer Adam Brotman that 11 percent of the Starbucks transactions are done through the mobile phone which accounts for 5 million transactions every week.
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