Mar 17 2014, 6:59am CDT | by Sumayah Aamir
Marissa Mayer has been taking new initiatives and making acquisitions since the beginning of her stint as CEO of Yahoo. She wants to make Yahoo better than the best. And just six months after she joined Yahoo in the capacity of CEO, her company has launched a new Filckr app version 2.0 for Apple iOS devices.
And five months after the launch of a redesigned iOS version, Yahoo had also redesigned Flickr Web and Android app versions. Yahoo released these two versions in May 2013 along with a free offer of 1TB storage space for Flickr users.
Marissa Mayer wants to prove that the $1.1 billion acquisition of Tumblr is good for Yahoo. During the big release event of Flickr's fresh Web and Android versions in New York last year, she said “I think Flickr is awesome again with these new announcements. Photos make the world go around. Flickr was awesome once. It languished. But now it’s awesome again.”
But these redesigned Flickr versions are not that awesome. And the company has to redesign them again in less than a year’ time. Some inside sources told Recode that Yahoo is going "to unveil yet another new Flickr, essentially a redesign of its redesign, within the next few weeks."
And the new Flickr that is about to come is all "about photos, photos, photos." There would be less text options in the new redesigned photo sharing app.
The reason behind this redesign is the lack of user interest in employing Flickr for photo sharing. It was a popular app a year before. But now its rankings have really gone down. It has lost its popularity as a photo and video sharing app. The App Annie rankings revealed that Flickr has gone all the way down to #130 from #9 in the United States only. Meanwhile, Flickr's overall rank is down to #705 from #64.
On the other hand, if we look at Facebook's Instagram app, it has now become the #2 photo/video sharing app in the United States and #8 on a worldwide level. So Flickr really needs to revamp all of its versions in order to regain its lost popularity.
Source: WSB Radio
Source: The Business Insider
Source: The Unofficial Apple Weblog
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