The phone will receive a price decrease after 2014 HTC One launches
Looks like HTC had been quite some attention with all the leaks flowing in for their upcoming flagship but the current flagship HTC One will also receive its own bit of popualrity because the phone is probably making an appearance in the upcoming superhero movie – Captain America: The Winter Soldier. The company's US website gives hint at this new revelation with its promotional page.
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HTC's most latest promotional campaign might show off the Captain America using the HTC One which will probably be shown as one of his main gadgets or you never know we might even see the smartphone having a small cameo in the upcoming movie. The phone is most likely to get a price decrease after the launch of the successor HTC One (2014's flagship of HTC) and with a decrease in the price levels, the sales are expected to boost. So this might be a way to an imprioved financial position of HTC. And this pretty much explains why the company is carrying out such an extensive promotional campaign for the phone.