Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek


Filed under: News


That Time Arby's Made Me A Personalized Ad

Mar 19 2014, 4:21pm CDT | by

Recommend Your Tweet as Top Tweet:

That Time Arby's Made Me A Personalized Ad

Personalized advertising is something that’s been promised/threatened by science fiction for awhile. Notably in movies like Minority Report and quite humorously in video games like Mass Effect 2. Even as we speak, data brokers are busy trading information about you in order to deliver more effective marketing – with decidedly mixed results, if the ads along the side of my Facebook feed are anything to judge by.

Still, sometimes advertising with a personal touch can be rather charming. Earlier this week, I tweeted out an article to my followers about the history of corned beef and cabbage in honor of St. Patrick’s day. About a week later, I received this response to that ad from the twitter feed of fast food chain Arby’s:

Its history is almost as good as it tastes, @TheAlexKnapp : #cornedbeef #FeedMeImIrish

— Arby’s (@Arbys) March 17, 2014

The tweet included a rather fun little 15 second YouTube song that was personalized to me about the history of corned beef in order to promote the company’s Reuben sandwich.

I wasn’t alone, either. The company sent out several similar personalized tweets and YouTube videos to people who were talking about different aspects of St. Patrick’s day. So out of curiosity, I reached out to them to understand why they were doing this kind of campaign.

“Our delicious corned-beef Reuben is a natural fit and tie-in to the fun and revelry found in St. Patrick’s Day traditions,” a spokesperson for the company told me. “We purposefully dialed-it up this year by engaging with our social friends using a custom hashtag, #FeedMeImIrish, supported by interesting content, including customized Irish songs based on trending social conversation and a surprise visit to an annual Irish festival in Shamrock, TX.”

The custom ditties were composed by Darien Shulman, John “Scrapper” Sneider and Adam Elk. They were produced by Storefront Music , which has produced music for a number of large ad campaigns.

I’m not a fan of data mining to generate algorithmic personalized ads. But this ad was, essentially, an organic response to a tweet, and I found that to be a  rather clever, non-intrusive, non-privacy-violating way to send out a message.

Of course, if everyone starts doing ads this way it might get annoying. But as a one-time thing, I admit I liked it.

If you’re interested, here’s that custom song about corned beef I got, courtesy of Arby’s:

Follow me on Twitter  or Facebook . Read my Forbes blog here .

Source: Forbes

iPad Air Giveaway. Win a free iPad Air.

You Might Also Like


Sponsored Update


More From the Web

Shopping Deals


<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.




blog comments powered by Disqus

Latest stories

Maria Kirilenko ends engagement with Alex Ovechkin
Maria Kirilenko ends engagement with Alex Ovechkin
The press service of the Russian Tennis Federation announced Sunday that Capitals star Alex Ovechkin and Russian tennis pro Maria Kirilenko have broken off their engagement.
Kaley Cuoco Says Goodbye To James Garner
Kaley Cuoco Says Goodbye To James Garner
The Big Bang Theory actress took to Twitter and other social media outlets to remember the iconic actor
Katherine Webb Shows Off Wedding Dress and Hot Honeymoon Bikini Body
Katherine Webb Shows Off Wedding Dress and Hot Honeymoon Bikini Body
Webb shared a super-sexy photo of herself showing off her hot honeymoon body in a barely there bikini
32GB iPad mini 1st gen hits new low price
32GB iPad mini 1st gen hits new low price
Over a hundred less than a year ago

About the Geek Mind

Read more about The Geek Mind.