The talk of the week has been Lululemon's new launch of casual dressing line which strikes a perfect step out of the yoga classes. This new line of Lululemon, "&Go," features sundresses, tank tops and pants and targets the segment of women who spend most of their day out since daybreak and are on the move till midnight. This line pretty much explains the essence of the new clothing line: "You don't have time for a wardrobe that keeps forcing you to change," an ad for the line says. "You're busy living. We get it."
The clothes in the new line, which was launched this Tuesday, are being sold at stores and can even be purchased online. A total of 12 products formed part of the debut and out these 12, 6 managed to sell within merely a few hours of the launch, says Canaccord Genuity analyst Camilo Lyon.
The shorts in the new collection have been priced at $54, whereas the tops are for $58, dresses for $198 and the pants cost somewhere between $108 and $118. About the launch Lyon says "In our opinion, it is the most progressive, fashion-forward line the company has brought to market in quite some time. We believe the strong reception to &Go could turn investor sentiment positive after months of deserved pessimism given the company's underperformance and mis-execution."