Without an appearance, Apple still managed to take home awards
Apple has been known to miss out on the Mobile World Congress each year. With their own conventions taking place, they don’t seem to have much interest in attending other people’s events. Despite being absent this year, as well as back in 2012, they took home top honors in the Global Mobile Award for Best Mobile Tablet.
While Google and many others were there in person showing off the very best that they have been able to produce, they still came in behind the competition that wasn’t even in attendance. This stands as a testament to the quality of the products that Apple has continued to churn out year after year without needing any outside approval to continue or make whatever changes they see fit.
The judges pointed out a large array of reasons that stood out among the competition. Among the things they pointed out was the A7 processor that powers the powerful iPad Air without running the battery dry, the Retina display that is now becoming standard for many of Apple’s devices, except the MacBook Air, and the overall design that combines high quality, pleasing designs with world class engineering that just can’t be beat.
This kind of trend is likely to continue as Apple starts producing even more powerful iPads in the coming years. They already have an upgraded iPad Air on the slate for this year, with an ‘iPad Pro’ coming out in 2015 most likely. Time will only tell when it comes to how much Apple can dominate the market in more ways than one.
Source: Apple Balla