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Apple Road-Testing Related Search Options on App Store

Apple Incorporated has been busy road-testing some of its search options which are available on the app store platform.

Mar 25 2014, 12:24pm CDT | by

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Apple Road-Testing Related Search Options on App Store

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Apple Road-Testing Related Search Options on App Store

Apple is testing its criteria regarding some search related suggestions on its App Store. The whole deal has everything to do with the iOS7 and the iPhone user base. "As first noted by developer Olga Osadcha, Apple is testing a related search suggestion feature on the App Store, which started rolling out earlier today for iPhone users on iOS 7," according to MacStories. The novelty happens to be a brand new menu that has a scroll-like makeup. Employers of this feature may open up suggestions and sub-suggestions based on flexible search standards. 

The multiplicity of results is a very useful capability that is available on this platform. For example by selecting “Indie Games” you will automatically get “Action RPG” and “Action Games” on the menu. While things have not been altered beyond recognition, they have undergone a definite streamlining. 

Visual signs are especially used in their full symbolic glory. Various sub-categories and sub-topics are there for your perusal. Cuisine and cooking, delicious recipes, narrative tips, the written word and trade & commerce not to mention video games are worth your precious time on this facility. 

The card system of displaying the info remains in vogue. But the changes are obvious too. The curation efforts of Apple seem to have bore fruit. Parts, key phrases and metadata all figure in the App Store equation. Apple’s Collections are the crux of the whole matter. 

A word or phrase put into the search engine slot will yield pinpointed and specific results. And although a lot of irrelevant data will get eliminated from the SERPS, the nitty-gritty stuff will not be missed out on. 

There are currently more than a million applications on the wonderful platform known as App Store. The search engine for the App Store, Chomp, was acquired in 2012 for a hefty sum. It has served the high tech firm well over the time it has been in existence so far. 

Finally, ASO (Apple Store Optimization) has become the fashionable thing to do of late. And as for the search heuristics, they too have been mindfully micromanaged and fastidiously fine-tuned by Apple Incorporated. Kudos goes to the company execs who still stick to the original vision of the late Steve Jobs.


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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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