Menu
SpaceX and Boeing build manned NASA Spaceships

SpaceX and Boeing build manned NASA Spaceships

iOS 8 Download Release is Expected at 10 am PDT

iOS 8 Download Release is Expected at 10 am PDT

Matt Damon is Jason Bourne Again

Matt Damon is Jason Bourne Again

Galaxy Note 4 Screen is the World's Best

Galaxy Note 4 Screen is the World's Best

iPhone 6 Reviews are Glowing

iPhone 6 Reviews are Glowing

Microsoft Wins in UK Over Scroogled Ad Campaign

Mar 27 2014, 6:05am CDT | by , in News

Microsoft Wins in UK Over Scroogled Ad Campaign
 
 

YouTube Videos Comments

Full Story

Microsoft Wins in UK Over Scroogled Ad Campaign

Microsoft's controversial ‘Scroogled’ campaign has been given the green light in the UK, with the Advertising Standards Authority (ASA) ruling that a radio ad wasn’t misleading.

The ad – like many others making up the company’s international campaign – focuses on Google's practice of scanning email for keywords in order to sell targeted ads. It uses schoolboy secret language Pig Latin to emphasise its point: “Ymay ivatepray emailway isway onway ofway eirthay usinessbay” – or “My private email is none of their business”.

Microsoft follows this up by claiming “Pig Latin may be hard to understand, but you probably need it if you use Gmail, because Gmail scans every word of your emails to sell ads. But Outlook.com doesn’t. And you can choose to opt out of personalised ads.”

Two people complained about the ad, pointing out that Microsoft scans the content of emails too. But the ASA ruled that, because this scanning was for the purposes of eliminating spam rather than targeting ads, Microsoft wasn’t being hypocritcal.

“We considered that listeners were likely to appreciate that this statement was only in relation to scanning for ad targeting, rather than protective scanning, and that the ad did not state or imply that no other forms of scanning were utilised,” it concluded.

The Scroogled campaign has been unpopular from the outset – particularly in the UK, where ads criticizing rival products are rare. When the campaign first launched in late 2012, the Scroogled Facebook page was inundated with critical messages – only one of the first 50 was supportive. The ads are aggressive, with highly-emotive language; for example Google’s activity is referred to as ‘reading’ emails, whereas Microsoft’s is merely ‘scanning’.

The campaign was the brainchild of Mark Penn, then the company’s head of advertising – but, since earlier this month, first chief strategy officer. It has formed part of a consistent attempt to discredit Google, with a team of lawyers and PR people with a reputed budget of a million dollars a week.

While Microsoft doesn’t scan the contents of emails to target ads, it does use other personal information.

“Microsoft collects and uses your personal information to operate and improve its sites and services,” its online privacy statement

reads. “These uses include… displaying content and advertising that are customized to your interests and preferences.”

This clearly isn’t as intrusive as scanning the content of individual emails. But is fueling privacy fears really a good way for the company to go? Shouting about being a bit less badly-bahaved than the competition doesn’t make either company look terribly good.

Source: Forbes

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Jonathan Dwyer Arrested for Aggravated Assault
Jonathan Dwyer Arrested for Aggravated Assault
Arizona Cardinals running back Jonathan Dwyer was arrested on Wednesday evening on allegations of aggravated assault. He has been deactivated from all team activities.
 
 
Jameis Winston Suspended for First Half Vs. Clemson Tigers
Jameis Winston Suspended for First Half Vs. Clemson Tigers
Florida State Seminoles quarterback and 2013 Heisman Trophy winner Jameis Winston was suspended for the first half of the game against the Clemson Tigers on Sept. 20 for shouting an obscene sexual phrase on campus on Tuesday.
 
 
Tim Duncan to be Featured in Punisher Comic
Tim Duncan to be Featured in Punisher Comic
San Antonio Spurs forward Tim Duncan will be featured in an upcoming issue of The Punisher comic book series as announced by the Black Jack Speed Shop Facebook page on Sept. 17.
 
 
Becoming Belle Knox reveals Candid Insights in Adult Movie Industry
Becoming Belle Knox reveals Candid Insights in Adult Movie Industry
Belle Knox aka Duke Porn Star gives a candid look at her adult movie job that pays for her education at Duke University.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.