For the OS X user, there has been an attractive offer to upgrade to the latest version of Apple's OS; the OS X 10.9 Mavericks and that too absolutely free of cost. This is slightly new for Apple considering how the company has charged for its OS upgrades; though the amounts ever used to be so much for instance only 20 bucks for OS X 10.8 Mountain Lion. This free upgrading option was a great move for Apple and this will also help with the promotional campaign and advertising of the company.
The advertising network Chitika has found out 40 percent of the sampled OS X users were running Mavericks which shows that because of the free element, a lot of Apple users were willing to switch to the new OS and this adoption rate is six percentage points higher than what the company measured for OS X Mountain Lion 14 months after it debuted, and 13 percentage points higher than what Chitika recorded seven months after Mountain Lion's release. The reason why it is being concluded that this was great move by the company because as we can see, the OS X Mavericks has managed to capture a 12 percent adoption rate in only five days after its official launch. This is great as compared to the OS X Mountain Lion for which it took months to reach this threshold.
According to the advertising network Chitika, "Keep in mind that despite the sizable improvement to reach the 40 percent mark, new OS adoption on Mac desktops still stands in stark contrast to iOS version distribution, where iOS 7 users generate more than 80 percent of North American Web traffic from the platform.