A Ford Mustang is to be placed on top of the Empire State Building. The occasion is the Ford pony car’s 50th anniversary on April 16-17.
Ford is going to celebrate the 50th anniversary of its pony car. Ford debuts Mustang 50 years ago at the 1964 World’s Fair in New York. And to celebrate 50 years of continuous pony car production, Ford will display the all-new 2015 Ford Mustang convertible on the observation deck of the Empire State Building in New York on April 16-17.
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“New York is one of the greatest cities in the world, and it’s the place where the Ford Mustang story began 50 years ago,” said Mark Fields, Ford chief operating officer. “We’re thrilled to be visiting the architectural landmark that has been the heart of the Manhattan skyline for 83 years with the newest generation of the car that is the soul of Ford Motor Company.”
The problem was taking the Ford Mustang to the 86th floor observatory of the Empire State Building. It cannot be accomplished through the services of a helicopter since the Empire State Building has a spire at the top. And the elevator of the 1,454 feet tall building cannot contain a car the size of a Ford Mustang. Therefore a middle course was found.
The car is to be cut up into many pieces by a team of experts and then transported to the top floor in the elevator. The fact is that via this strategy two symbols of progress will be joining hands. The Ford Mustang is a sign of power, innovation and drive. And the Empire State Building displays the work ethic and energetic enterprise. All this is taking place 50 years after the Ford Mustang got showcased at the 1964 World’s Fair in New York.
“Like all good craftsmen, our team is measuring twice and cutting once to make sure we can get this Mustang up in the elevators,” said Dave Pericak, Mustang chief engineer. “Like the team that did this in 1965, the current crew visited the Empire State Building before starting and took careful measurements of its new elevators and doors before cutting up the car.”
Besides all this, the venue of the whole ensemble, New York is a cosmopolitan city that is brimming with excitement, energy and efficiency. Who wouldn’t want to travel via an elevator up those skyscrapers which touch the New York sky? Taking a car, and that too the Ford Mustang, up 86 floors is a task in itself.
The methodology is not possible even by a crane. So the technique of cutting the car up into small pieces and then taking it there through the elevator has been chosen. It will be reassembled once it gets there. The Empire State Building has held the title of the world’s tallest skyscraper for more than four decades.
As for the Ford Mustang, it shows peak performance. It has a V8 engine with 420 horsepower. More than 9 million Mustangs have gotten purchased by savvy consumers through the past half century. This move by these two icons, Ford Mustang and the Empire State Building, will lead to the greater popularity and advertisement of their individual brands.
“It is a privilege to celebrate the new Ford Mustang, to bring together our two iconic brands, and to make new history with Ford,” said Empire State Realty Trust Chairman, President and CEO Anthony E. Malkin. “The Empire State Building and Ford Mustang are both historic innovators – today, as in the past.”
Visitors can see the all-new 2015 Ford Mustang convertible on the Empire State Building observation deck for 54 hours from 8 a.m. to 2 a.m., April 16-17.