Mar 31 2014, 9:53am CDT | by Sumayah Aamir
Motorola is back in form and it is looking to conquer the market in smart phones. Especially via its Moto G, it has already peaked by a 6% growth rate in the UK. Thanks to Motorola’s successful streak, the European arena has given almost 68.9% of the credit to Android’s Operating System. Apple meanwhile clocks in at 19% while Windows has 9.7% of the share. And this topping trend has been there due to the Moto G which debuted in November of last year.
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to 6% of British sales. It highlights the speed at which a quality budget phone can disrupt a market. The same pattern can be seen in France with Wiko, which has 8.3% share, and Xiaomi in China with 18.5%.”
This displays the catalyst-like effect of the Moto G before which the popularity ratings of Motorola were down in the Land of the Euro. Normally those young adults and teenagers between 24 and 16 years of age are passionate about the Moto G. Meanwhile, the fast growth rate of LG products in the US market is again proof of the popularity of Android.
Sunnebo continues: “Consumers are far more tech savvy than they were just a few years ago and the rising commoditisation of smartphones means we increasingly rely on online views and handset cost to drive our decision making. Some 40% of British consumers are heavily influenced by internet reviews when deciding which mobile to buy and 48% of Moto G sales were made online. With virtually no existing customers to sell to in Britain, the Moto G has stolen significant numbers of low-mid end customers from Samsung and Nokia Lumia.”
The Moto G seems to have done the same for Motorola what the iPhones 5S and 5C did for Apple Incorporated. Android has increased its shares by 55% which speaks volumes about its prestige and influence. The LG G2 has changed matters for the parent company too. It has taken the Life’s Good firm from a normal routine to an excited and aggressive drive to get ahead in the corporate game.
Sunnebo comments: “The LG G2 marks a significant change in direction for LG, now aiming squarely towards the top end of the market. Customer recommendation figures for the past three months show the LG G2 has the highest rating of any new handset at 9.2 out of 10, followed by the iPhone 5S at 9.1 and Samsung Galaxy Note III at 9.0. User advocacy is hugely important in mobile and this is great news to help LG maintain its momentum. Selling phones is one thing, getting your buyers to help you sell even more is another.”
It is a dog-eat-dog world out there in matters of technology. And each high tech firm, whether it is Apple or Microsoft or Google, has its products competing in a free market that resists monopoly. The smart phone market shares of the Operating Systems of
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