Although, Chick-fil-A has only a fraction of restaurants, yet it has overtaken the famous fast food franchise Kentucky Fried Chicken (KFC) in total U.S. sales.
The chicken colonel’s days are over. Colonel Sanders may have been the king of chicken lovers in the good old days but a new champ has entered the arena. Yes, we are talking of none other than the new kid on the block.
Chick-fil-A has gained ground on the traditional southern secret recipe of the white-goateed, white-suited colonel. The fast frying process that churned out the crisp and delicious chicken with its juices sealed in the batter has just been outdone.
While KFC is still going at it strong, it has a rival in the form of Chick-fil-A which serves breakfast to boot. Situated in Atlanta, Georgia, Chick-fil-A hit a sales record of $5 billion in 2013. This was in stark contrast to KFC’s $4.22 billion. This change of plans is obvious in the removal of the leadership claim by Yum! brands which owns KFC.
Chick-fil-A is predominant in the southern states. It is not that popular in the north. And although it is closed on Sundays due to religious reasons the popularity ratings remain high.
Chick-fil-A stores are 1,775 and therefore limited in number as compared to KFC’s 4,491. But as far as the dollar difference between the two is concerned, it is KFC which falls short.
It seems that the number of customers who keep coming back for more of the drool-worthy goodies available at Chick-fil-A have only added to the company’s coffers.
According to Businessweek, "Darren Tristano, an executive vice president at consultancy Technomic, called Chick-fil-A one of the most successful fast-food chains. He cited the sizable breakfast business, an average check slightly higher than competitors’, and a menu that differentiates it from the big burger chains."
Chick-fil-A has made sales that are thrice that of KFC. This is quite an accomplishment when you think of how not a single cent enters the cash registers of Chick-fil-A on Sundays. The heyday of KFC was in 2004 when it literally hit the roof in matters of economic prosperity.
During the past decade or so, the distance between KFC and Chick-fil-A as competitors has narrowed considerably. And now it seems, Chick-fil-A is ready to take over the baton from the legacy of Colonel Sanders.