Movie aims to push people to upgrade to 4K
Sony and FIFA have announced that they will be working together to make a movie in 4k resolution that follows key games of the 2014 World Cup match. Three full matches will be produced in 4K resolution to help push people to upgrade their TVs.
The World Cup is held in Brazil form June 12 to July 13. Sony will be providing the cameras and production equipment for the production. Among the selection of games that will be shown in the film is the final game.
The movie is called the Official 4K film and will be distributed online by FIFA and via 4k distribution services. Sony runs a 4K service and while it's not mentioned, I would assume it would be showing there. Some of the stadiums during the World Cup will have 4K TVs set up where fans can preview the film.
Soichi Kawachi, Vice President in charge of the FIFA Partnership at Sony, said: “We are very excited to offer an entirely new viewing experience at the greatest sport event in the world, the FIFA World World Cup. By leveraging our cutting-edge 4K technology and our premier products and solutions through our partnership with FIFA, we will deliver a unique and totally compelling entertainment experience, conveying the excitement of the matches in Brazil with the depth and vividness that the ultra-high definition of 4K delivers.”
The film trailer will also be shown in 4K showroom at Sony Stores.