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Twitter to Introduce 15 New Types of Ads in Next 6 Months

Apr 5 2014, 10:11am CDT | by , in News | Technology News

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Twitter to Introduce 15 New Types of Ads in Next 6 Months

The online social site, Twitter is to introduce 15 novel varieties of ads to its repertoire. However, the app ads are coming in few weeks time. These will help the popular website increase its profitability profile.

Twitter is to bring in a whole series of ads to aid its reputation. More than a dozen brand new advertisements are to make their way to the platform. They will upgrade the site and yield some pretty hefty dividends in the future. 

Facebook has already been using this strategy to make money. But now it is Larry Bird’s turn to cheep its way into the media game. The plan of action is one of one-upmanship over the game developers and electronic commerce firms. 

For this purpose alone there are over 15 ad schemata that will roll out from the structure of Twitter and attract customers. The preliminary proceedings may be witnessed in the first week. They will feature a facility that allows users to upload applications. 

"We have made attempts trying to make it work but have not seen the scale we want," said Mr. Masuda of the company's experience advertising on Twitter. "We're providing feedback [to Twitter] on how else we can shape their product in a way that works for us," Mr. Masuda said.

Of late, Twitter has gotten a lot of sponsoring ads whether on the occasion of the Super Bowl or the Academy Awards. The methodologies employed by Twitter have failed to catch the attention of e-commerce giants and game manufacturers though. 

That is because its focus on users, usage of messages and what is in fashion, as well as advised accounts don’t match with the interests of these two entities. Twitter has yet to show any accruing revenues. This is the major reason behind this latest tactful move. 

The 33% decline in stocks this year has set the execs on edge. They want progress and they are willing to pay the price no matter what. Twitter is ready to learn from a similar site: Facebook. 

In fact, it wants to work in tandem with it to better its prospects. Facebook has certain very useful features which Twitter wants to experiment with too. The call-to-click function is one of them. And there are others as well.  

The top brass at Twitter wants to utilize Twitter Cards in their strategy to win over the consumers. We can only wait and see how well this goes with the online junkies. 

Source: WSJ

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