Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Also on the Geek Mind

 

Top 10 Timeless Marketing Truths

Apr 9 2014, 5:37am CDT | by

1 Updates
Top 10 Timeless Marketing Truths

Photo Credit: Forbes
 
 

YouTube Videos Comments

Full Story

Top 10 Timeless Marketing Truths

Larry Kimmel has been around the marketing block: He’s at the agency Publicis Hawkeye as Executive Director now, was the Executive Director of the DMA (where I got to know him) for a few years and he was Chairman/CEO of Grey Direct Global Network for ten years where he was responsible for offices in 42 countries.

Kimmel knows a lot about marketing befitting his experience. And he shares his wisdom through a short ebook with the long title 10 Timeless Truths of Scientific Marketing: The essential principles of 21st century marketing, 150 years in the making.

It’s a bit too cute in its structure –10 familiar adages paired (or sometimes a little forced) with the real sentiment.  But Kimmel does give excellent advice in ten distinct buckets.  When you go past the headlines into the details of the book,  there is  real thoughtfulness worth reading.

In the introduction to the list, Kimmel says that book shares the “comforting news:  All you really need to know about marketing you learned in kindergarten.”

In a recent email, Kimmel wrote that the list is in a specific order. “The first three and the last are arguably the most important – and the first three are in order of importance.”

Kimmel explained.
• “#1 Slow and steady wins the race – or the concept of Continuous Innovation isn’t just a scientific marketing method, it’s a time-tested business philosophy that has built some of the world’s great companies, like Toyota and Google – and is proving to be a critical component of what differentiates winners from losers in Silicon Valley.”

• “#2 Mind your Ps – about the importance of ALL 4 Ps of marketing, particularly “Product” – is one of the most important lessons that marketers have ignored for the past 60 years. Marketers have often thought of themselves as being in the ‘Advertising’ business. Now more than ever great, sustainable businesses are built by what you are, not what you say.”

• “#3 Seek and you will find – reminds marketers that it’s all about the data. This has been the underpinning of the scientific marketing method for 150+ years and is what the broader marketing world has come to really appreciate in the past 5 years of so.”

For young, digital marketers, “Slow and steady”  is probably the hardest lesson to follow, says Kimmel. “It is not a transient notion; it is a business rigor and go-to-market philosophy of ongoing improvement and iteration that never ends. It’s easy for young, digital marketers to get distracted by the new and novel or fixate on what’s successful today and opposed to how a business will be more relevant and valuable tomorrow.”

Kimmel and Publicis Hawkeye see this content marketing as extremely worthwhile.  “Those that understand scientific marketing are far more efficient and effective in the marketing investments they make and the returns they derive. Sharing critical insights about the scientific marketing method accrues positively to those that create it and share it.”  Kimmel says that he has been a student of scientific marketing for over 30 years. “I devoured all the great books on the subject from Claude Hopkins, John Caples, David Ogilvy, Bob Stone, etc. This eBook is a small attempt to continue our long history of sharing insights as a scientific marketing community and build on the insight of giants.”

 

iPad Air Giveaway. Win a free iPad Air.

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Meg Ryan buys Home from Hank Azaria
Meg Ryan buys Home from Hank Azaria
Meg Ryan now has her own home to live in. She has bought the Soho luxury pad for $8 million from actor, Hank Azaria.
 
 
Sean Lowe loves Catherine Giudici too much
Sean Lowe loves Catherine Giudici too much
Sean Lowe pens articles about his wife Catherine Giudici in a most love-able manner. He wrote a blog about his love with his wife.
 
 
Drew Barrymore&#039;s sister Jessica Barrymore Died from Drug Overdose
Drew Barrymore's sister Jessica Barrymore Died from Drug Overdose
Jessica Barrymore died last month and now the SDC medical report claims that she died due to an overdose of drugs and alcohol.
 
 
Ronda Rousey gets a Hint from another Fighter
Ronda Rousey gets a Hint from another Fighter
Ronda Rousey is the reigning champion in the UFC. But she has gotten a hint in the form of a challenge from another fighter named Bethe Correia.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.