Menu
Clone of Alibaba (BABA) IPO Shares Jump 36%

Alibaba (BABA) IPO Shares Jump 36%

The Sexiest Halloween Costumes of 2014

The Sexiest Halloween Costumes of 2014

Mazda Miata 2016 model revealed

Mazda Miata 2016 model revealed

Miley Cyrus New Butt Gets in Trouble with Law

Miley Cyrus New Butt Gets in Trouble with Law

Larry Ellison Steps Down as CEO of Oracle

Larry Ellison Steps Down as CEO of Oracle

David Beckham Launches Whisky Brand with Simon Fuller

Apr 10 2014, 5:19am CDT | by , in News | Also on the Geek Mind

David Beckham and Simon Fuller teamed up with premium drinks giant Diageo. Together they launched Haig Club Whisky brand.

David Beckham Launches Whisky Brand with Simon Fuller
Photo Credit: Getty Images
 
 

YouTube Videos Comments

Full Story

David Beckham Launches Whisky Brand with Simon Fuller

David Beckham is entering the Whisky business with a new brand called Haig Club. Haig Club Single Grain Scotch Whisky got created in partnership with David Beckham, British entrepreneur Simon Fuller and premium drinks giant Diageo. Beckham and Fuller are supposed to play a fundamental role in developing the brand, its strategy and positioning. David Beckham will also lead the promotion of a responsible drinking program for Haig Club, which is at the heart of the brand.

Despite the responsible drinking program, David Beckham gets already criticized for associating with an alcohol brand. Why can't David Beckham do what Mila Kunis can?

Haig Club is a new innovation from the House of Haig, Scotland’s oldest grain whisky dynasty and makers of Haig Blended Scotch Whisky and Dimple Scotch Whisky. Built on 400 years of distilling history, the House of Haig can trace its whisky producing roots back to the seventeenth century. In 1824 John Haig established the Cameronbridge Distillery and it was there that he pioneered the art of producing grain whisky in continuous Coffey and Stein stills – an invention which laid the foundations for the growth and success of the modern Scotch Whisky industry. Haig Club is born of that Haig family legacy of innovation and excellence in whisky creation. 

Haig Club will be launched later in the year. 

Diageo is a huge premium drinks business that owns famous brands including Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

Sony SmartEyeglass Attempts to Challenge Google Glass
Sony SmartEyeglass Attempts to Challenge Google Glass
Sony has been cobbling cool stuff lately. For example, its VR headset - Project Morpheus - has already secured the company's seat in the future, a time when the virtual reality market will saturate. In spite of Sony's...
 
 
Roger Goodell: Willing To Get House In Order Without Concrete Steps
Roger Goodell: Willing To Get House In Order Without Concrete Steps
On Friday, September 19, 2014, NFL commissioner Roger Goodell finally broke his week-long silence on his lack of awareness in domestic violence. And damaged the league's reputation even more.
 
 
iOS 8 crosses 14 percent adoption rate
iOS 8 crosses 14 percent adoption rate
The adoption rate still remains below the iOS 7 of last year
 
 
Kaley Cuoco-Sweeting Talks Nude Photos On Jimmy Kimmel
Kaley Cuoco-Sweeting Talks Nude Photos On Jimmy Kimmel
Big Bang Theory actress Kaley Cuoco addresses the nude photo hack scandal earlier this month on Jimmy Kimmel Live last night. Watch the clip below.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.