Apple has recently experienced a decline in the amount of downloads happening in iTunes, but they are making lots of changes that they hope will change that. According to Apple Balla, this includes a makeover of iTunes Radio, although it will now feature a service that is being produced in cooperation with Shazam.
Shazam makes it easy to identify artists and names of songs by simply holding up the device while a song is playing. This app in particular is the most used music identification app, showing that Apple is taking this move seriously. The feature, as included in iOS devices, will be native to the operating system. Users won’t have to download an additional app like they do for podcasts or iTunes Radio, increasing the likelihood that it will be used much more often. Streamlining the entire process is part of Apple’s continued strategy of having products that do exactly what you expect without having to learn anything new or add any additional steps.
This is certainly a step in the right direction for Apple, as they work hard to makeover their services to keep up with the changing market. We don’t yet know how soon we will see this feature, since iOS 8 is approaching with no mention of it, but official word should be coming out in the coming months. Apple has many big announcements coming out later this year, so stay tuned to see what they say about this feature and the future of iTunes Radio.