Powdered alcohol almost became a reality until the product was snuffed by rules and regulations. The “Alcohol and Tobacco Tax and Trade Bureau” has stated quite clearly that its former approval for powdered alcohol was a blunder. And what a big blunder it was!
The questions as to this sudden about face have gone unanswered. The product was called Palcohol and it was being manufactured by Lipsmark LLC.
"We are excited by the approval of our powdered alcohol product, Palcohol. The Alcohol and Tobacco Tax and Trade Bureau (TTB) actually approved it some time ago. However, we were caught off guard by the TTB making some of our approved labels public which we now know is standard procedure. As a result, people visited this website that we thought was under the radar because we had not made a formal announcement of Palcohol," stated the firm on the official website.
The issues that have arisen have so much to do with the exact quantity of the powder in the sachets. The fine mixture is blended with water to make a perfect cocktail, vodka or even rum. But Lipsmark is not about to give in so easily. It will be making a petition for re-approval of the product. Whether it succeeds in getting the go ahead is another matter though.
Palcohol has a much lighter weight than a bottle or flask of alcohol. It is portable and handy. However, its detractors say it could be a health gamble and end up hurting consumers.
The company’s website on the Internet publicizing the virtues of Palcohol states that it can be taken with you to various places and simply torn open and mixed with water to form ice-breaking liquor that is quicker.
As for the various combinations that are possible there is even mention of eggs with powdered vodka added to them. "As Palcohol is a new product, we have yet to understand its potential of being added to food. As always, please use it responsibly," states the firm.
But now that the product has taken a thorough thrashing at the hands of the regulatory agency mentioned at the beginning of this article, it has taken on a low profile and even purged the website of all the gimmicky marketing.
Were we to suppose that Palcohol gets a free hand from the food authorities, there is still the age restriction to consider. No one under 21 will be allowed to carry it since underage drinking is a crime.
However, hopefully it will get the necessary seal of approval after some analytic measures. The company warns the public though that it is not to be snorted like cocaine.
But for people on the go, it is the ideal travelling companion that will quench their thirst for some instant alcoholic drinks enjoyed at leisure.
"We want to emphasize again, when Palcohol is available, to use it responsibly and legally," stated the Palcohol website.
Source: CNN Money