CompareMyMobile conducted a survey of all HTC One M8 purchases since its launch
The CompareMyMobile report gives in more insight to the survey which was recently conducted for HTC's latest flagship M8. The important question to be asked here was whether the HTC One (M8) was meant to attract fresher audience or was it only there to capture the already existing customer base of HTC. If we stick with this belief then we can easily conclude that many of the purchases of the HTC One are from HTC fans who have previously been satisfied and have now returned for more. At least this is what we have got from the finding of a survey of consumers using UK-based CompareMyMobile, which functions like an online aggregator of gadget trade-in sites.
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CompareMyMobile also revealed a rather surprising fact which stated that the majority of the people who have shifted towards the new Galaxy S5 have been the the iPhone users. And as far as the HTC One is concerned, almost 24% of its buyers are the iPhone users who are trading in their iPhones to upgrade to HTC's latest flagship offering. However big of an achievement this may be, yet this is not as important as the fact that HTC has some pretty loyal customers. The HTC One M8 survey results show that 46% of the purchases have been made from customers who have already been using HTC and are trading their older HTC phones for the new One. And surprisingly even Samsung device owners were trading in their older phones for the HTC One and they accounted for precisely 21.29%.
A representative from CompareMyMobile has stated in an email that "We found it pretty interesting to see that although HTC is clearly pulling some consumers away from other brands like Samsung and Apple, the majority of people upgrading are actually really loyal HTC fans."
On another instance, Ashley Turner who is the co-founder of CompareMyMobile stated that “It’s great to see how loyal the HTC owners have been, particularly owners of the HTC One. The last month since the release of the HTC M8 the mobile phone recycling site comparemymobile.com has seen a steady stream of HTC trade-ins upgrading to the newer device.”
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