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Apple takes the lead in US customer satisfaction study

Apr 25 2014, 12:28pm CDT | by , in News | Mobile Phones

Apple takes the lead in US customer satisfaction study
Photo Credits: jdpower
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Apple has topped the chart for customer satisfaction and Samsung is second on the lead

J.D. Powers studied a quite useful segment of customer satisfaction when it comes to phones within the US and what the findings have come out to be can be taken as rather surprising as they have shown drastic changes as compared to the previous study which was done in 2011. For the results to be believed we might need to put aside the fact that since this year Samsung has made quite a mark on the market and its latest flagship has sold off better than the iPhones. But the results show that Apple has topped the chart for customer satisfaction and Samsung is second on the lead. So Apple has been able to beat Samsung and all others on all the major carriers in US.

However, this is not a bad call for Samsung since it has stayed close behind Apple and above average for AT&T, Verizon, Sprint and T-Mobile. HTC managed to beat the average only on Verizon, but lost to BlackBerry on AT&T while Motorola on the other hand showed disappointing results with being at the bottom on two of the four carriers. LG and Nokia also lagged far behind and this comes as no surprise.

This study might not be so effective after all because the individual devices of these manufacturers has not been taken into account. We might believe that the iPhone 5s has given Apple this victory over Samsung but that leaves us to wonder where all the best selling Galaxy phones went? Among all the features which drive customer satisfaction, price remained the most important factor and was the prime determinant of any purchase.

source: jdpower

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