NEW YORK (AP) — Amazon wants to make shopping online as easy as a tweet.
The online retailer is introducing a service that lets Twitter users add Amazon.com products to their carts without leaving the social media site.
The service comes as Amazon seeks to make social media a bigger source for sales. Twitter also has been seeking new revenue streams beyond advertising services like promoted tweets.
Under the program, users must link their Amazon.com account with their Twitter account. Then they need to add the hashtag #AmazonCart when replying to a tweet that has an Amazon product link. The product will then be automatically added to their shopping cart.
Twitter users will get a reply tweet from @MyAmazon as well as an email from Amazon when the item is successfully added to their cart.
The service is for U.S. customers only, although U.K. users have a similar service with the hashtag #AmazonBasket.
"This is an example of the constant innovation both Amazon and Twitter are using to push social shopping forward, but I don't think it's going to be a huge needle mover for either company," said CRT Capital analyst Neil Doshi. "More and more people are showing items they've bought on Twitter, so it might be a way for followers to buy something more quickly."
Shares in Seattle-based Amazon.com Inc. rose $1.63 to $309.64 in afternoon trading. Shares in Twitter Inc., which is based in San Francisco, rose 9 cents to $39.11.
Copyright (2014) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Associated Press The Associated Press (AP) is one of the largest and most trusted sources of independent newsgathering, supplying a steady stream of news to its members, international subscribers and commercial customers.
Apple Is Now A Bank?
Apple is a key player in today's economy. That said, its products could potentially alter people's lives. With Apple Pay, regulators, financial institutions, and policy-makers are preparing for the major shift.
Hannah Storm Demands Answers From The NFL On Zero Tolerance
The sports week started with the full video of Ray Rice abusing Janay Rice and ended with Minnesota Vikings' Adrian Peterson indictment over child abuse charges. Hannah Storm's looking for answers on what's considered intolerable in the NFL.
About the Geek Mind
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.