A recent study shows, the lower the price of the tablet, the lesser the customer satisfaction
We still might not be sure about the handsets because of the presence of other preferred software but as far as the tablets are concerned Android doesn’t seem to be doing it right. Despite Android’s large appearance in the tablets market, the majority of the population still prefers to have an iPad reason being, the low quality Android tablets which are easily available in the market for lower prices.
Apple has managed to score the maximum rating in all tablets. The line of iPad tablets came in at 830 while the rest Samsung, Asus, Amazon, and Acer earned scores of 822, 820 and so. There has been a strong relationship between the price of the tablets and the amount of customer satisfaction. Most of might think that a lower tablet price will lead to higher customer satisfaction. But as surprising as it might sound, the price is not the only factor in determining how happy you are with a product. It was actually observed that the lower the price of the tablet, the lesser the customer satisfaction it generated.
“As more value-priced brands enter the marketplace and the average purchase price of tablets declines, overall tablet satisfaction declines, according to the J.D. Power 2014 U.S. Tablet Satisfaction StudySM—Volume 1 released today. Lower price is the No.1 reason for tablet choice in 2014, with 25 percent of current tablet owners citing price as the main reason for selecting their current brand, compared with 21 percent in 2013. Features offered and brand reputation are the next most-frequently cited reasons for selecting a tablet device (22% and 21%, respectively).”