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Beats Music acquired by Apple to create something like Spotify

Because iTunes service has been criticized for its user interface, Apple decided to use some outside help

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Beats Music acquired by Apple to create something like Spotify
 
 

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Beats Music acquired by Apple to create something like Spotify

So it did come as a surprise when Financial Times announced that the deal between Apple and Beats Electronics had been finalized and at a whopping sum of $3.2 billion, this marks the biggest and the most expensive deal that Apple has ever made. This “high quality” headphones maker founded by music producer Jimmy Iovine and hip-hop artist Dr. Dre has now become part of Apple and Dr. Dre and Iovine have joined Apple as the company’s executives.

Now everyone has been wondering why exactly would Apple be interested in Beats? It is pretty simple. With all the growing popularity of the streaming music services like Spotify, Pandora and Rdio, Apple realized that now was the perfect time to recharge its ‘cool’ factor. Though the iTunes service had been doing quite well for a very long time and no doubt it dominated the music world for a long time but eventually Apple had to evolve in one way or the other. And also, Apple’s flagship music brand iTunes has been criticized over its user interface and so this makes sense why Apple would want some outside help.

With $150 billion in cash and investments, this $3.2 billion deal was nothing that Apple couldn’t afford though it is thrice as large as any other deal that Apple has ever done. However, we aren’t really sure whether Steve Jobs would have made the decision or not because he was always proud of Apple’s ability to build everything from within the company.

“I knew people were going to dig it, but I didn’t know it was going to be this big,” Dre told TIME in a recent interview. “I didn’t know it was going to be at this magnitude. I know that people really care about the way their music sounds. So did I know it was going to work? Yeah, but I had no idea it was going to be this massive.”

source: time

 

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Update: 11

Apple cuts prices of all Beats by Dre products by 10% through Aug. 23rd

Source: 9to5Mac

A couple weeks following the closing of Apple’s acquisition of Beats Electronics and the Beats Music streaming service, Apple has cut the price of all Beats by Dr. Dre products by 10% in both its physical retail stores and official online store. The 10% off discount will last through August 23rd, according to a source. Beats products, including over-ear headphones, in-ear headphones, and speakers are all covered by the deal, but those seeking those “Beats Pill Dude” speaker cov ...
Source: 9to5Mac   Full article at: 9to5Mac 5 days ago, 4:40pm CDT
 


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Update: 10

Apple promotes Beats Music as best 'new' app, Apple-made

Source: MacNN

Beats Music is now being promoted as one of the "Best New Apps" in the App Store, even though the title has actually been available since January and was last updated July 28th. It is also included in the Apps Made by Apple section linked at the bottom of the App Store. Earlier this week, Apple began highlighting Beats Music in the list of apps recommended to new iO ...
Source: MacNN   Full article at: MacNN Aug 15 2014, 3:48pm CDT
 

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Update: 9

Beats Music app added to 'Made by Apple' list in iOS App Store

Source: Apple Insider

More than two months after its acquisition of Beats, Apple on Friday officially added the Beats Music streaming audio app to the App Store's featured "Made ...
Source: Apple Insider   Full article at: Apple Insider Aug 15 2014, 3:29pm CDT
 

Update: 7

Apple adds Beats Music to “Apps Made by Apple” list following addition to App Store prompt

Source: 9to5Mac

Earlier this week we reported that Apple had added Beats Music to its Apple Apps prompt for customers opening the App Store for the first time following its $3 billion acquisition of Beats Electronics and Beats Music. Since that discovery Apple has gone one step further in the App Store adding it to the top of its “Apps Made by Apple” list linked at the bottom of the App Store for all customers in an effort to further promote the stre ...
Source: 9to5Mac   Full article at: 9to5Mac Aug 15 2014, 2:04pm CDT
 

Update: 6

Apple Adds Beats Music to App Store List of 'Apps Made by Apple'

Source: MacRumors

Following Apple's official acquisition of Beats Electronics and Beats Music, the Beats Music iOS app has been added to Apple's App Store listing of "Apps Made by Apple," giving the app high-profile placement to encourage downloads. This section of the iTunes Store, which also houses Apple-designed apps like Pages, Numbers, Keynote, iPhoto, and more, can be found in the Quick Links section of the iOS App Store and the desktop iTunes Store. ...
Source: MacRumors   Full article at: MacRumors Aug 15 2014, 1:31pm CDT
 

Update: 5

Watch: Spike Lee & Cast in 'Do the Right Thing' Short Anniversary Doc

Source: Latino Review

This year marks the 25th anniversary of Do the Right Thing, which seems pretty appropriate considering all the craziness that's happening down in Ferguson, Missouri right now. Well, director Spike Lee decided to team up with Beats Music (the headphones company) for a 22-minute documentary short looking back at the influential, racially charged film from 1989. It's both sad and amazing that Lee's film still h ...
Source: Latino Review  Full article at: Latino Review Aug 15 2014, 12:25pm CDT
 

Update: 4

Revised music royalty rules could hurt Apple's Beats Music, iTunes Radio

Source: Apple Insider

The U.S. Justice Department is in the process of deciding whether to revise the laws regarding music royalty rates --?changes that could have an effect on Apple's streaming mu ...
Source: Apple Insider   Full article at: Apple Insider Aug 15 2014, 10:42am CDT
 

Update: 3

Beats Music posts anniversary documentary on 'Do The Right Thing'

Source: MacNN

Beats Music has issued a 22-minute documentary on the making of the Spike Lee film Do The Right Thing on the occasion of its 25th anniversary. The film follows filmmaker Lee, actor Danny Aiello and designer Wynn Thomas as they tour locations in the small area of Brooklyn's Bed-Stuy neighborhood where much the film is shot. The movie was originally released in 1989, and remains a powerful statement on race and co-exi ...
Source: MacNN   Full article at: MacNN Aug 14 2014, 11:04pm CDT
 

Update: 2

Apple's Beats makes documentary celebrating 25th anniversary of film 'Do the Right Thing'

Source: Apple Insider

Beats Music on Thursday published a short 22-minute documentary on Spike Lee's "Do the Right Thing," a landmark film dealing with race in America celebrating its 25th anniversary ...
Source: Apple Insider   Full article at: Apple Insider Aug 14 2014, 6:52pm CDT
 

Update: 1

Beats Music Creates Documentary On Spike Lee's 'Do the Right Thing' [iOS Blog]

Source: MacRumors

Beats Music, now owned by Apple, has created a documentary to celebrate the 25th anniversary of Do The Right Thing, a Brooklyn-based film created by Spike Lee. The 22-minute short features Spike Lee and Danny Aiello revisiting some of the original spots where the movie was shot, contrasted by shots from the film itself. It also delves into some behind the scenes information on the building of the ...
Source: MacRumors   Full article at: MacRumors Aug 14 2014, 6:03pm CDT
 

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<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.

 

 

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