Apple has been at the forefront of new security measures as the world, especially with new concerns being consistently raised about identity theft. That is why they are introducing a new point of sale system that they hope will make customers more secure and set a standard for the retail world.
According to Apple Balla, these new systems will now be using an iPhone 5s shell to handle the processing and make use of new EMV cards that have higher security standards and have been very successful in Europe. Visa and Mastercard are expected to bring them to the US in the coming years, although these POS systems will be able to read older cards as well.
That iPhone shell is coming thanks to VeriFone, who is one of the largest POS manufacturers in the entire country. People have been concerned with their security in the past, but this should put their minds at ease when it comes to purchasing high ticket items like Apple products.
What stands out about this is that it could encourage other retailers to start using similar systems. This kind of thing can help make the entire customer experience easier and faster, something that every store would enjoy and benefit from. Whether or not Apple is going to be willing to share this kind of technology remains to be seen, however, and it might be something that they keep to themselves until the right offer comes along.