The email was forwarded by the Senior Vice President Phil Schiller and says that in 2011 Jobs wanted it to be the “year of the cloud.” So many other companies were ready to make the switch and start making use of cloud services that Apple couldn’t afford to miss out.
In the years since then, however, Apple has made several half hearted attempts to enter the cloud game with @Mac.com and @iCloud, but none have been very successful. On the other hand, Microsoft and Google have made large strides and innovations with their own cloud services, even if they haven’t quite figured out how they can truly profit from the use of their cloud features.
For customers that are committed to the use of Apple hardware, this isn’t a deal breaker, fortunately. iPads and iPhones have their own fan base, regardless of whether or not there are cloud services available for them at the moment that truly improve their use.
In the future, however, Apple will likely continue to move forward with their own services, even if they are behind at the moment. The fans of Apple have already spoken and they won’t be turned away, but that doesn’t mean they won’t want more from them in the future.
Source: Apple Balla