For the record, Sony released the first version in 2012, then the RX100 II followed last year. Both cameras amassed impressive reviews, thanks to their compact design and DSLR-like capabilities.
With the Cyber-shot RX100 III, Sony is basically expanding its line-up.
In an interview earlier today, Sony said that it will continue selling all three models in the market. It's a good strategy, considering the varying needs (and budget) of its consumers. Nevertheless, the RX100 III is not a tiny update to its predecessors. In fact, it's a giant step.
First is the Bionz X chip, which is also used on Sony's high-end α7, α7S and α7r cameras. The camera retains the familiar design of the second-generation, but under the hood are a slew of major improvements including a ZEISS Vario-Sonnar f/1.8-2.8 24-70mm lens.
Less is better in the world of photography. Having that aperture means having the ability to capture brighter shots and better bokeh.
Another selling point is the 1.4-million-dot EVF (electronic viewfinder), which neatly retracts from its body. There's a slight trade off, though. Because of the EVF, Sony had to remove the hot shoe. The Sony RX100 III also retains its older brother's Exmor 20.1-megapixel camera. But it's all good with the wider and brighter lens.
The Sony Cyber-shot RX100 III will be available for $800 in June. If you have the money now, you can even pre-order the camera via Sony for $ 799.99.
To learn more about this camera, head over to Sony's official blog post.