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Sony announces Cyber-shot DSC RX100 III with EVF and F1.8-2.8 zoom

Sony’s new RX100 III comes with specially developed ZEISS® Vario-Sonnar T* 24-70mm1 F1.8-2.8 lens

May 16 2014, 4:37am CDT | by

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Sony announces Cyber-shot DSC RX100 III with EVF and F1.8-2.8 zoom
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Sony announces Cyber-shot DSC RX100 III with EVF and F1.8-2.8 zoom

Sony is expanding its lineup of acclaimed compact cameras and it has recently added the pocket-sized RX100 III camera to its popular Cyber-shot RX series. The new camera has a lot in common with the already existing models such as RX100 and RX100 II and sports the same sleek, stylish design. Sony’s new RX100 III comes with specially developed ZEISS® Vario-Sonnar T* 24-70mm1 F1.8-2.8 lens which has been topped up with a built-in OLED viewfinder with ZEISS T* coating. The same high resolution has keep retained for the camera with the 20.1 MP 1.0-type back-illuminated CMOS image sensor which is also features on the current RX100II model.

As stated by Patrick Huang, director of the Cyber-shot business at Sony Electronics, “Sony continues to push the modern limits of engineering and innovation with our Cyber-shot RX family of products. With the new RX100 III model, we’ve added a brighter, wider aperture lens and an impressive retractable OLED EVF, while also utilizing the latest Sony imaging technologies to boost the camera’s processing speed and efficiency. And we’ve done this without sacrificing any of the true ‘pocketability’ of our RX100 line, creating an especially unique compact camera unlike anything else in market today.”

Though the camera has the same 20.2MP BSI CMOS sensor as the II, it is faster and more efficient as compared to previous models with its latest Bionz X processor and on top of that the pop-up electronic viewfinder and faster lens. The zoom for the latest model has now extended across a 24-70mm equivalent range and has a maximum aperture of F1.8-2.8. this clearly is a great improvement on the 28-100mm, F1.8-4.9 lenses which are featured on the other two existing models. Other features include Wi-Fi and Playmemories Camera Apps along with an upgrade on the video section as well which now includes full-sensor readout 1080p stored at up to 50Mbps in the XAVC S format.

source: dpreview

 

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<a href="/latest_stories/all/all/32" rel="author">Ahmed Humayun</a>
Ahmed Humayun is a technology journalist bringing you the hottest tech stories of the day.

 

 

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