Walter Isaacson, the author of the famous Steve Jobs biography, says that he has information on what Apple plans to do with the head of Beats, Jimmy Iovine. According to the emails that he read as part of his research, Steve Jobs was talking to Iovine as early as 2002 about coming in to the company.
There has been a lot of speculation about what specifically Apple is going to do with Beats, but this could tie a great clue. Isaacson says that Iovine was wanted for video content, not audio as many people have suspected. Apple has already started their own form of what Beats offers, in the form of iTunes Radio, but it hasn’t had the same kind of success that they are hoping for.
If Iovine is set to come to Apple as a part of a video program, could this mean that they are going to give a boost to their Apple TV, something that many people have been anxiously awaiting to be updated. He was responsible for getting musicians on board for iTunes, which he might be able to do in a similar way for Apple TV.
In contrast, the New York Post is reporting that Apple has an interest in making him a special advisor to the current CEO, Tim Cook. Once the deal is set in stone we will be able to know more about what is going on, so stay tuned for more information on this.
Source: Apple Balla