Taylor Swift is facing litigation by a California garments company over her use of the number 13 which they claim was originally their idea.
Country songstress Taylor Swift has an obsession: the number 13. Her line of clothes and odds and ends of products have the number imprinted on them. However, the problem is that another brand already has the copyright ownership of this franchise.
Blue Sphere Inc. recently brought a lawsuit against Taylor Swift over this supposedly copycat behavior. According to the administration of the clothing group, they had been employing the Lucky 13 logo since the 1950s.
"While Swift’s merchandising and licensing team obsessively focuses on the Swift brand, it ignores the intellectual property rights of others," the company alleged in a 28-page complaint filed at the US District Court in Orange County.
Taylor Swift on the contrary began using the selfsame title about two years back. This constitutes a gross copyright infringement by the country singer. The rock and roll clothes marketed by the company were the real deal and it seems Taylor Swift had committed design plagiarism.
The company bosses are adamant that Taylor is guilty of taking something that is not hers to begin with and than not even batting an eyelid at the cheating attitude she had adopted.
But when you look at Taylor’s side of the story, a different tale emerges. She claims that she had no part in imitating anything from the company.
On the contrary, Taylor Swift says that she had always counted on 13 as her lucky numeral. She even wrote the number on the back of her hand not to mention on the handle for her Twitter account.
Even her private jet airplane had the number emblazoned on its tail fin. The very famous singer told MTV that whenever the number appeared in her life she was lucky on that very instance in time.
However, Blue Sphere Inc. has asked the court to disallow Taylor the use of the logo since it belongs on their merchandise alone. Whether
“There can be no doubt that Swift — who has an extensive trademark portfolio and numerous business and licensing partners, and whose record label is even named the ‘Big Machine’ — knows, understands and substantially profits from her carefully cultivated and meticulously managed trademarks and brand, image, and other intellectual property.”
Taylor Swift comes out whole from this fix she is in is a matter that will only be revealed in the future. It is than that her battle with Blue Sphere Inc. progresses to the stage of a verdict being announced.