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Apple Loop: Why Buy Beats, What's At WWDC 2014, Why Is The iWatch Round, And Who Is Adrian Perica?

Jun 2 2014, 1:28am CDT | by

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Apple Loop: Why Buy Beats, What's At WWDC 2014, Why Is The iWatch Round, And Who Is Adrian Perica?
 
 

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Apple Loop: Why Buy Beats, What's At WWDC 2014, Why Is The iWatch Round, And Who Is Adrian Perica?

Taking a look at why Beats is a good idea, what shape the iWatch will be, the connected home, the unconnected hackers, a rising share price, more content for iTunes Radio, the best pipeline in 25 years, and a profile of Apple’s head of acquisitions. Apple Loop is here to remind you of a few of the very many things that have happened around Apple over the last seven days.

The $3 Billion Beats Purchase Is Less About Music And More About What Else Music Can Sell

Let’s start this week’s Apple Loop with the acquisition of Beats. It’s rare that Apple makes such a big purchase, and to have the final steps happen in such a public manner, but the $3 billion purchase  is certainly making people sit up and notice. The big question is ‘why?’. Michael Vakulenko has tackled that question in his post on Medium , and the idea that Beats and Apple are skating to where the musical puck is going to be rings true for me:

In essence, Beats aims to become Uber of music by aggregating demand, connecting listeners to artists and empowering the artists to build thriving business on top of the platform… like [the] Apple App Store, which connects users with app developers allowing them to build business on top of the platform. Pandora, Spotify, Play Music and Amazon that are all designed to sell music, will have very hard time to compete against a platform for building businesses on top of music.

Part of me wonders if Tim Cook was hoping to keep this quiet and announce Beats at the end of his keynote to the WWDC crowd. Imagine if he had this in his back pocket, the team started to leave the stage, and he turned… paused for a moment… and said “Just one more thing.”

We’ll never know, but I like to think that it was a possibility.

Are We Getting Round To An iWatch?

With interest in Apple’s new product line-up proving irresistible, attention in some of the mainstream press has moved on from ‘will Apple release a smartwatch’ to ‘what shape will the smartwatch take?’ The current thinking appears to be derived from an analysts who ‘know the supply chain ‘ and is pushing the idea of a circular watch face, but the honest answer is that it’s very hard to predict the functionality of the mythical iWatch – if form follows function the shape is well down the list of things that it is possible to predict.

I much prefer Scott Stein’s look at the options open to Apple, and proposes a re-invention of the iPod for the wrist over on CNET .

Baby Steps To Grow Up In The Connected Home

One area of technology that Apple may be demonstrating at WWDC is that of home automation. Stacey Higgenbotham explores the idea  of a ‘Made For iPhone’ program over on GigaOm which will certify hardware and appliances as compatible with a central hub on iOS devices. This is not a grand sweep of the iPhone controlling the whole home, but if it was to arrive at the beta versions of iOS at WWDC manufacturers and developers would have four months to prep for a potential release to customers alongside a new iPhone in September.

The Man Who Will Buy Your Company And Bring You To Apple

It’s rare to see much coverage of Apple’s senior staff, so Businessweek’s profile of Adrian Perica is both exciting and timely. Apple’s involvement in the story goes as far as confirming Perica’s birthday but no more, so Yoni Heisler has been putting together the profile  of the man who drove the Beats acquisition (and a few more).

The Beats deal is Apple’s biggest to date. Spending on acquisitions jumped 87 percent last quarter, to $559 million, according to an April 24 regulatory filing. That month, Chief Executive Officer Tim Cook said Apple had bought 24 companies in the previous 18 months. It made just two known acquisitions in 2009… Perica’s team, which on some deals has swelled to include more than 100 staff from across the company, is so well equipped that Apple was able to dispense with the coterie of Wall Street advisers that usually turns up for transactions of this size.

Best. Pipeline. Ever.

Speaking at Kara Swisher and Walt Mossberg’s Code Conference , Apple’s Eddy Cue promised us that Cupertino has “…got the best product pipeline that I’ve seen in my 25 years at Apple.” To be fair that’s exactly the sort of thing you would expect the senior staff at Apple to say, but with the phrase coming from Cue himself, and not in response to a direct question, it makes me think that this is a phrase that Tim Cook and Apple want to get out there to seed the coverage of the WWDC announcements, whatever they might be.

Smart Password And Security Precautions Should Help Defeat Any Ransom

A number of Apple users have reported that their handsets have been remotely locked with details on where to send a ‘ransom’ to release the lock. The attack has been widely reported, and appears to be a result of a compromised Apple ID and password allowing the hacker to change passwords and lock devices. Users who have enabled two-factor authentication, or have a passcode on their device, are in a much better position to enact a recovery. And if you have your data backed up in a separate location, so much the better.

Apple’s Share Price Could Be Going Up, Up, Up!

Goldman Sachs has raised the price target of apple from $635 to $720 (highlights Marketwatch ). This follows a rise in Apple’s share price since the middle of May. What’s driving the change? The potential new hardware and software solutions coming down the line:

“…platform enhancements such as mobile payments, connected home solutions, and personal health monitors should be far more important for driving switching costs and installed base expansion over time, and this is what will determine if Apple’s cash flow can remain robust and substantially increase from current levels.”

In any case Mark Rogowsky considers what might be in that pipeline here on Forbes.com .

Tune In To More Stations As ESPN And NPR Arrive In iTunes Radio

While it is still unconfirmed, Mike Beasley (9 to 5 Mac ) believes that iTunes Radio is about to get a bundle of new stations, including 42 local NPR stations as well as a new ESPN station with programming “like SportsCenter All Night, SVP and Russillo, The Herd, and Mike & Mike”, alongside potential live coverage of the FIFA World Cup this summer.

Follow The WWDC Keynote Live Here On Forbes

Forbes’ Mark Rogowsky will be covering the WWDC keynote with a live blog, watch his Forbes page for more details on Monday .  I’ll round up the big news from Moscone West and WWDC here on Apple Loop, along with all the other interesting news in the world of Apple. Don’t forget to follow me here on Forbes so you don’t miss anything.

Forbes’ previous Apple Loop column can be found here .

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Update: 11

WWDC Finds: Slopes

Source: The Unofficial Apple Weblog

I was at WWDC last week, talking to developers about what they've done and what they're working on. Almost all of the apps I saw were impressive, but I can't write about most of them yet. One that stuck out for me that I can write a ...
Source: The Unofficial Apple Weblog   Full article at: The Unofficial Apple Weblog Jun 11 2014, 7:00pm CDT
 


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Update: 10

WWDC 2014 session videos available online

Source: The Unofficial Apple Weblog

Apple's WWDC event has exploded in popularity in recent years, making it extremely difficult for most interested developers to secure tickets. Not to worry, though, because session videos from WWDC 2014 are availa ...
Source: The Unofficial Apple Weblog   Full article at: The Unofficial Apple Weblog Jun 9 2014, 12:00pm CDT
 

More From the Web

Update: 9

Rumor Roundup: Post-WWDC rumor retrospective

Source: The Unofficial Apple Weblog

First we'll open with the new, dumb rumors. Then, we'll review the dumb rumors of months past which failed to come true during WWDC. New and dumb Evidence of Upcoming Retina iMacs Showing Up in OS X Yosemite Beta (MacRumors) Remember wh ...
Source: The Unofficial Apple Weblog   Full article at: The Unofficial Apple Weblog Jun 9 2014, 9:00am CDT
 

Update: 7

WWDC: Apple Gets Its Groove Back

Source: Apple Balla

During the past few months, Apple stock has clocked an impressive 25% return. Then again, the company has been showing its innovative spark again. We got a glimpse of this at the recent WWDC.. ...
Source: Apple Balla   Full article at: Apple Balla Jun 8 2014, 9:48am CDT
 

Update: 6

WWDC: Apple Gets Its Groove Back

Source: Apple Balla

During the past few months, Apple stock has clocked an impressive 25% return. Then again, the company has been showing its innovative spark again. We got a glimpse of this at the recent ...
Source: Apple Balla   Full article at: Apple Balla Jun 8 2014, 9:48am CDT
 

Update: 5

WWDC: Apple Gets Its Groove Back

Source: Forbes Real Time

During the past few months, Apple stock has clocked an impressive 25% return. Then again, the company has been showing its innovative spark again. We got a glimpse of this at the recent WWDC conference, as Apple announced a plethora of new offerings. They will help the company become a big [ ...
Source: Forbes Real Time   Full article at: Forbes Real Time Jun 8 2014, 9:41am CDT
 

Update: 4

WWDC takeaways: removal of more restrictions on developers, the cloud as "dumb storage", more (Benedict Evans)

Source: Techmeme

Benedict Evans: WWDC takeaways: removal of more restrictions on developers, the cloud as “dumb storage”, more  —  Digesting WWDC: cloudy  —  I've spent the last couple of days sifting through the announcements at WWDC.  Apple claims 4000 new APIs, and it certainly ...
Source: Techmeme  Full article at: Techmeme Jun 4 2014, 10:00pm CDT
 

Update: 3

WWDC 2014: It is All About Choice And Growth

Source: I4U News

I had the pleasure of attending the Apple WWDC 2014 keynote in Moscone West Convention Center in San Francisco. While Apple didn’t introduce any new hardware, they did announc ...
Source: I4U News  Full article at: I4U News Jun 3 2014, 12:44am CDT
 

Update: 2

Apple WWDC 2014: Heavy on apps, services, tweaks

Source: CNet

At WWDC 2014, no new hardware to talk about but lots of apps and services make news on a day that underscored the evolutionary, ...
Source: CNet   Full article at: CNet Jun 2 2014, 3:17pm CDT
 

Update: 1

Apple announces HomeKit API for iOS, will serve as a central hub for home automation

Source: 9to5Mac

Along with several other new APIs for developers, Apple has announced HomeKit which allows all home automation accessories/devices to work together. The new API will allow home automation developers to centralize all home automation in iOS without needing separate apps to access each device’s specific features. These devices include locks, lights, cameras, doors, thermostats, plugs, switches, and more. HomeKi ...
Source: 9to5Mac   Full article at: 9to5Mac Jun 2 2014, 1:46pm CDT
 

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