Menu
Amazon Kindle Voyage Rethinks the Reading Experience

Amazon Kindle Voyage Rethinks the Reading Experience

Mat Franco won America's Got Talent

Mat Franco won America's Got Talent

SpaceX and Boeing build manned NASA Spaceships

SpaceX and Boeing build manned NASA Spaceships

Matt Damon is Jason Bourne Again

Matt Damon is Jason Bourne Again

iPhone 6 Reviews are Glowing

iPhone 6 Reviews are Glowing

Battle Of The Clouds: Apple challenges Microsoft Windows Live

Jun 3 2014, 2:05am CDT | by , in News | Apple

Battle Of The Clouds: Apple challenges Microsoft Windows Live
 
 

YouTube Videos Comments

Full Story

Battle Of The Clouds: Apple challenges Microsoft Windows Live

With the introduction of Continuity for OSX Yosemite and iOS 8, not only has Tim Cook given Apple users a coherent platform from mobile phone and tablet to laptop and desktop, he has given Apple an opportunity to be number one in the battle for cloud storage and cloud computing services.

The top level statistics for OSX are impressive. The install base for Mac grew by 12% (compared to a 5% decrease for the PC market), and 40 million copies of OSX Mavericks have been installed. That’s more than 50% of the potential audience, and drew a humorous comparison to Windows 8′s 14% adoption.

After the expected recap, WWDC focused on the new version of OSX, 10.10, which will go by the name Yosemite. While Apple has kept OSX and iOS as separate code-bases (declining to follow the route that Microsoft is going down with the commonality between Windows and Windows Phone), the Cupertino-based developers are doing their best to merge the user experience between deskbound and mobile devices.

Apple’s Senior VP of Software Engineering Craig Federighi took the keynote audience through a number of examples. Labelling this principle ‘Continuity’, he started off with a feature that many have been hoping for. AirDrop will work between OSX and iOS platforms. Then the demo went further.

Handoff allows someone’s workflow to be shared between devices. Working on a presentation on your MacBook Pro? Just pick up your iPad and the lock screen will have an icon so you can take over the work on your tablet. Drafting an email on your iPhone and you have arrived at your desk? Your MacBook will let you know that you can pick up the editing in its Mail app. The fun didn’t end there, with the ability of OSX to interact with the cellular connections in iOS demonstrated, including the integration of SMS texts into Messages, and the ability make and receive calls on your OSX machine using the iOS like a base station.

We’re sure to hear more about the services this offers over the coming weeks, but for me the presentation had echoes of a previous presentation this year – the introduction of the Surface Pro 3 by Microsoft’s Panos Panay. He took great care to show the integration, synchronisation, and benefits of cloud computing between the Surface Pro 3, Windows Phone, and other Windows 8 devices.

Confident that the target market understood the benefits of Windows’ cloud-based offering, Microsoft focused on collaboration between users. Apple spent much of the OSX portion of the WWDC presentation showing how a single user could benefit from the cloud.

The battle lines for the rest of 2014 and the first half of 2015 are now set and it’s a battle for the cloud. While there are some bridges at the application level (notably Office 365 and iCloud Drive), users are going to be asked to choose between Windows Live and iCloud, between iPhone and Windows Phone, and between OSX or Windows 8.

Google could also be considered as a contender, with the Chromebook movement acting as the desktop component, but I don’t feel their Enterprise offering is as strong as that offered by Apple or Microsoft.

Those passive-aggressive slides about the adoption levels of OSX compared to Windows 8 (and Android ‘Kit-Kat’ compared to iOS 7) now look a lot less like comic asides and more like coded messages to Enterprise buyers as well as individual consumers. Apple has claimed pole position in the desktop market and claimed the lead role in the smartphone space.

Now Apple is ready to stake a claim as being the leader in cloud services.

Apple's Most Unforgettable Ads

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Ron Washington Resigned Because He 'Was Not True' To His Wife
Ron Washington Resigned Because He 'Was Not True' To His Wife
Former Texas Rangers manager Ron Washington, who abruptly resigned two weeks ago, said the reason he stepped down was because he "was not true" to his wife Gerry.
 
 
Clay Matthews Relishing More Versatile Defensive Role
Clay Matthews Relishing More Versatile Defensive Role
Green Bay Packers linebacker Clay Matthews, who's been known for his sacking prowess since he came into the league, is dropping back into pass coverage more often in the Packers' 4-3 defensive scheme.
 
 
The Big Bang Theory Season 8 Premieres Monday as Double Pack
The Big Bang Theory Season 8 Premieres Monday as Double Pack
The Big Bang Theory Season 8 premieres with the first two episodes on Monday, Sept. 22 at 8 p.m. on CBS. Watch the newest The Big Bang Theory Season 8 teasers.
 
 
The World and John Oliver Do Not Want the Scottish Independence
The World and John Oliver Do Not Want the Scottish Independence
Scotland votes and the world is watching, mostly hoping that things stay as they are. While waiting for the poll results watch the British Comedian John Oliver plead with Scotland to stay.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.