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Apple Got Its Groove Back at WWDC 2014

Jun 9 2014, 6:51am CDT | by

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Apple Got Its Groove Back at WWDC 2014
 
 

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Apple Got Its Groove Back at WWDC 2014

During the past few months, Apple stock has clocked an impressive 25% return. Then again, the company has been showing its innovative spark again.

We got a glimpse of this at the recent WWDC conference, as Apple announced a plethora of new offerings. They will help the company become a big player in key markets like home automation and healthcare.

So let’s take a look:

Apple Handoff

Steve Schultz, chief operating officer of Check

“The new Apple Handoff service looks promising for app developers. Check, for instance, is evolving more and more to a cross-channel service (as opposed to an app-only experience) that delivers consistently across phone, tablet and desktop. The mobile phone experience can be very disruptive. For example, we all get phone calls and text messages right in the middle of some task (in Check’s case, making a payment). With Handoff, you can pick up that task when you sit down at your Mac or iPad and not lose the context you were previously in. It’s pretty neat when a service remembers something important from the past.”

HomeKit

Andrew Levy, co-founder and CEO of Crittercism

“Apple’s HomeKit could very well be the answer to IoT’s (Internet of Things) fragmentation problem in the home. With so many devices out there using different protocols – e.g., Bluetooth, Wifi, ZigBee, etc. – the industry would greatly benefit from a single platform that device makers can agree on. This would ensure connectivity and privacy and provide a seamless experience for consumers. Apple has already invested heavily in Bluetooth and Wifi and they are ubiquitous across their devices, so these protocols will be the likely choices.”

HealthKit

Curtis Gattis, CEO of Leading Reach

“Apple recognizes that there is a trend to wearable technology poised to explode into hundreds of devices in the near future. It makes perfect sense for Apple to be the collection point of data from the consumer perspective. This data continues to build their ecosystem and ties users and now a very valuable data source (health data) into the iOS platform. With HealthKit, Apple just fired the opening salvo against the old guard of the medical device industry. Apple just gave the iPad the ability to be a blood pressure machine and EKG and a heart monitor – picture nurses walking around with an iPad versus wheeling around a blood pressure monitor. Apple is rewriting the new rules for the multi-billion dollar healthcare industry.”

iCloud Drive

Stuart Barr, chief operations officer of HighQ

“The ongoing evolution of iCloud will give many established players including Dropbox, Google, Amazon and Microsoft serious pause for thought. iCloud Drive has the potential to be a serious threat to Dropbox in the consumer file sync space and CloudKit means developers no longer need to rely on third-party solutions for cloud storage, authentication and notifications. With CloudKit, Apple is now giving developers access to very generous iCloud storage and bandwidth for their apps – ‘effectively free’. This has the potential to be a game changer for the developer community.”

Swift

Christopher Justice, chief marketing officer of Magnolia

“If Swift holds its promises of simplified app development, it will be massive. Why? Because while Objective C is the livelihood of many developers, new developer tools and languages are the present and future. Swift takes select elements of JavaScript, Ruby, Go and other langauges and takes away much of the manual processes engrained in C. It’s great to see Apple being proactive in developing a developer language that will significantly enhance productivity in a simplistic, new way.”

Yosemite

Matt McDonnell, chief operations officer of Famigo

“Apple continues to dominate the realm of design with Yosemite. The biggest features look to be visual changes that add up to be essentially a shared design language between OS X and iOS. By incorporating translucency, where consumers experience a more defined sense of depth and place in the desktop, in conjunction with the Continuity feature that allows Macs and iOS devices (hint: iPhone) to interact – Apple is again leading the ‘Internet of Things’ market of connecting devices into one continuous experience. The real issue that Apple will have to confront in the next 10 years is its ability to continue to innovate within a closed OS – can Apple’s employees continue to innovate better than the millions of developers all over the world?”

Tom Taulli (@ttaulli) operates MasterCFO , which helps companies with accounting and taxes.

 

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