The massive overhaul that is taking place in the Apple ad department means that there will have to be a lot of new talent coming on board. In order to solve that problem, they are working trying to hire 1,000 new ad executives in order to handle the $1.1 billion account.
One person said that Apple was just “dialing numbers” trying to get ahold of anyone that might be interested. Unfortunately, many of those that they are aiming for are saying “no” to the job. The current Advertising department at Apple isn’t quite what it used to be, leaving many uninterested in working on their new campaigns.
When it comes to the world of advertising, it seems that many don’t see Apple as an innovator anymore. In the current market, Google is seen as being what Apple once was. Projects like the “Think Different” campaign put them on the map, with the classic “1984” commercial setting them up for years of advertising success.
Now, the amount of work that Apple is putting into advertising, in addition to the always rising costs of living in Cupertino, doesn’t look like enough. They are even straining their relationship with TBWA, who Steve Jobs personally wanted on board and fought for when Mac computers originally launched.
What their advertising department has in store for the future remains to be seen, although the products that they have lined up should be enough to get anyone excited.
Source: business insider